Digital Marketing / SEP Specialist at Acetings (Lagos & Rivers)

Acetings is a leader for managing HR solutions. We believe that matching the right people to the right jobs can transform people’s lives as well as the organisations in which they work. Our suite of HR outsourcing services help companies run their business with ease and efficiency.

We are recruiting to fill the position below:

Job Title: Digital Marketing / SEP Specialist

Locations: Lagos and Port Harcourt, Rivers
Employment Type: Full-time

Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.

Requirements and Skills

• B.Sc / M.Sc Degree in Marketing or a related field
• Minimum of 2 years of proven working experience in digital marketing and SEO optimization.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.

Application Closing Date
Not Specified.