Marketing Director at an International FMCG Company - Adexen Recruitment Agency

Adexen was mandated by an international FMCG company to recruit an experienced individual for the position below:

Job Title: Marketing Director

Location: Lagos, Nigeria
Industry: Industry & Manufacturing
Job Seniority: Director
Job Category: Marketing
Employment Type: Full time

Responsibilities

• Champion the design, articulation and implementation of effective marketing strategies and activities aimed at meeting customer needs, enhancing brand equity and ultimately increasing revenue generation for the organisation.
• Demonstrate ownership of and communicate the strategic direction and objectives of the Marketing Department to all staff within the department.
• Oversee the articulation of the organisation’s marketing strategies and ensure alignment with Group’s corporate strategy, goals and objectives.
• Champion the design and deployment of an effective customer acquisition, retention and relationship management strategy / framework to sustain and expand the organisation’s clientele.
• Institutionalise a customer service-oriented culture amongst marketing staff and champion capacity building efforts for all categories of staff within the department.
• Provide overall guidance and direction in the execution of the department’s functions and activities.
• Approve and coordinate the execution of the department’s work programs and plans.
• Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company.
• Develop and implement a comprehensive marketing plan to acquire significant clientele from identified customer segments.
• Ensure the deployment of effective market penetration and market share acquisition framework.
• Ensure the development and establishment of effective channel strategies to promote marketing.
• Oversee the collation of market and industry business intelligence to support effective decision making.
• Monitor and ensure the provision of the highest quality services to the company’s customers and oversee the design and deployment of an effective customer relationship management framework.
• Stay abreast of market trends, customer needs and competitor initiatives and devise strategies to optimally utilise market opportunities.
• Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry.
• Oversee the preparation of the department’s annual budget and monitor its implementation.
• Review the department’s performance against set targets on a periodic basis and define action plans for improvement.

Desired Skills and Experience

• Bachelor’s Degree or its equivalent inSocial Sciences, Marketing or Business Management discipline.
• Post-graduate degree in a relevant discipline.
• Minimum of 15 years relevant work experience with at least 5 years in a senior management position within an international organisation
• In-depth understanding of trends, challenges, opportunities, regulations and legislations relating to the FMCG industry.
• Very good understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales/marketing planning, marketing models and business performance analysis.
• Very good knowledge of local and global industry dynamics including regulation, legislation and operating environment.
• Very good understanding of micro and macroeconomic indices and their impact on business.
• Ability to think strategically and holistically and to appreciate the systematic impact of various policies, issues and solutions.
• Excellent leadership and people management skills.
• Excellent negotiation and relationship management skills.
• Excellent communication, presentation and facilitation skills.
• High sense of responsibility and accountability.
• High ethical standards.

Skills:

• Brand Management
• Budgets
• Process Improvement
• Marketing Strategy
• Market Analysis
• Advertising
• Social media
• Leadership
• Communication
• Marketing
• Market research
• Team Management
• FMCG.

Application Closing Date
Not Specified.