B2B Marketing Manager at the People Practice

The People Practice - Our client, a Fintech wellness solution, is recruiting to fill the position below:

Job Title: B2B Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

• Our client is looking to hire a B2B Marketing Manager, a full-stack marketer with a strong brand and growth marketing background and B2B marketing experience focused on financial services and innovative new technologies.
• He/She should have led a team and contributed to introducing a new digital solution (b2b) to the market, resulting in successful customer awareness and adoption.
• He/She would primarily be tasked with defining our client’s brand voice, developing and implementing strategies to create awareness, educate and generate demand and leads from their target market.

Primary Responsibilities

• Develop and implement brand and marketing strategies to create awareness, educate and generate demand and leads from the company’s target market (top management, finance, accounting, hr), outsourcing companies and employees.
• Increase awareness and excitement around Earnipay’s initiatives, products, and brand.
• Execute brand communications strategy in line with the marketing goals.
• Develop collateral and sales-enabling content.
• Coordinate marketing activities with other teams and leads within the company.
• Monitor and evaluate the feedback and online reviews for further marketing and communication engagements.
• Reporting on the performance of marketing campaigns in order to make adjustments to increase efficiency and effectiveness.
• Own the department's responsibilities and provide guidance and feedback to other marketing professionals.
• Plan and execute corporate promotion campaigns, launch of new products, etc.
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Identify new opportunities for growth within the company’s existing customer base by researching potential buyers’ needs and buying habits.
• Creating reports that detail key metrics such as the number of leads generated by each campaign, so that the effectiveness of each campaign can be evaluated.
• Conduct general market research to be abreast of current and future trends, best practices, and competitors’ marketing movements.
• Manage budgets and allocate resources amongst projects
• Analyse the success of marketing campaigns and create reports
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding
• Optimizing programs using metrics and data, such as lead volume and conversion, program pipeline, velocity in funnel metrics, opportunity conversion

Qualification and Experience

• Over 6 years of B2B professionalism and brand and marketing experience.
• Proven track record of success in brand development and channel marketing.

Competence and Behavioural expectations:

• Campaign creation, analysis and optimization.
• Knowledge of performance marketing and targeting.
• Strong communication and interpersonal skills.
• Analytical and creative thinking.
• An ability to think strategically and come up with innovative and original ideas.
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.), Google Adwords and Marketing tools e.g. Hubspot
• Attention to detail and accuracy
• Can manage and allocate budget
• Written and verbal communication skills
• Initiative, drive and enthusiasm
• An ability to motivate a team

Key Metrics:

• Grow followership and increased engagement across all digital platforms.
• Increase in customers and sales revenue.
• Lead and demand generation.
• High conversion rate of leads/sales.

Benefits

• Flexible working hours, remote first.
• Flexible Salary Access
• Employee Stock Options
• Health Insurance
• Leave Days and Leave Allowance
• Monthly Internet Data.

Application Closing Date
10th October, 2022.