The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We are recruiting to fill the position below:
Job Title: Shopper and Consumer Media Senior Manager
Reference ID: R-77261 Location: Lagos
Employment Type: Full Time
What You’ll Do for Us
Lead on the tactical and operational plans executing organizational strategy in alignment with organization objectives, recommending operational strategies and plans with direct impact on results.
Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media, social and search efforts with the support of media agencies.
Partner with Cross Functional team of Brand, Integrated Marketing Communications and Customer teams to deliver integrated communications programs.
Activate programs with external media agencies and vendor companies and serve as day-2-day contact for questions and deliverables.
Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.
Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.
Constantly strive to leverage media tools (analytics, Marketing mix modeling , audience data, bespoke research, integrated Marketing Communications ( Tracking, competitive reporting) to close the loop of impressions, expressions, conversations, and actions through to transactions and advocacy.
Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes.
Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment across revenue, brand equity, and shopper engagement.
Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.
Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.
Requirements
Bachelor's Degree in Marketing, Business, Communications, or related field
5+ years of experience in Marketing, Media, or Connections Planning/Technology
Experience with strategy development and media planning and buying both online and offline
Possess strong analytical skills and understanding of "Media Math" concepts
Advanced knowledge of digital display, mobile, video, programmatic,
Working knowledge of all aspects of paid search and social media.
Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements.
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.