Performance Marketing Specialist at Binance Nigeria

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.

We are recruiting to fill the position below:

Job Title: Performance Marketing Specialist

Location: Lagos
Job Type: Full-time | Remote
Department: Marketing - Local Marketing

Job Description

• Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
• We are looking for a Performance Marketing Specialist to inspire growth and awareness about Binance and our products.
• This role will work remotely with the responsibility of working closely with the Global Performance Marketing team and managing paid marketing channels.
• The objective of this is to optimize the means of online marketing and advertising programs to produce desired actions from the users (e.g. acquisition, conversion, etc) within the expected ROI.
• It requires working both highly autonomously and as part of the global distributed marketing team.

Responsibilities

• Plan and deliver the best performance across digital channels (programmatic, search, social, display, CRM) to achieve all layers of the acquisition funnel (awareness, consideration, conversion)
• Set growth and performance benchmarks, and establish analytics for KPIs per channel (CAC/LTV, retention, AOV, ROAS)
• Build insightful dashboards to report on performance and efficiency on a weekly and monthly basis
• Drive experiments with top programmatic platforms, and deliver high-quality results and CPFT
• Identify and actively experiment with high-potential channels and creative planning  to test and incorporate into the broad marketing plan
• Be able to drive growth through paid, owned and shared media
• Manage external marketing vendors independently, and ensure all the expected deliverables or services are delivered as planned
• Ideate and execute high-performing online marketing campaigns to drive conversion and new users
• Identify trends and insights, and optimize spend and performance based on the insights
• Research and analyze competitor’s advertising efforts
• Manage KOL/influencer marketing (whether in-house or agency) and work closely with a campaign planner to ensure the execution of activities and campaign

Requirements

• At least 2 years of working experience in performance marketing and high familiarity with paid tools/vendors such as CRM, programmatic, search, social, display, affiliates and offline channels - preferably at a fast-paced tech company
• Experience working in a metric-driven role focused on ROI or ROAS
• Digital agency experience is a plus
• Excellent communication skills to effectively report findings and influence change
• Business level fluency in English and native level fluency in the designated local language
• Proficiency in marketing tools is advantageous (Excel, Tableau, or similar database/analysis tools)
• Must have a strong interest in crypto/blockchain/technology space
• Must be able to work independently, with strong work professionalism and collaboration to work remote with global marketing team members

Conditions

• Competitive salary
• Flexible working conditions
• Flat organisation
• Great Locations with a highly talented and international colleagues
• Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

Application Closing Date
Not Specified.