PepsiCo - In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo. Our company is made up of seven divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia/New Zealand and China. Each of these divisions has its own unique history and way of doing business.
Perform as a strategic partner in developing LT Category Insight & Strategy. Provide support at all levels (strategic, creative, analytical, coordination) to assist the Senior Marketing Manager: Grains, Foods & Snacks in the definition of PSP.
Develop AOP portfolio direction for Nigeria Foods from Senior Marketing Manager: Grains, Foods & Snacks and Country GM
Interpret business strategy and determine innovative solutions supporting strategy implementation. Solutions must be relevant within the Nigeria market
Lead partnership with local creative agencies, with inputs from Distributor Teams to design & develop market relevant, impactful integrated marketing plans brand activation programs which deliver grains & snacks growth.
Lead diverse projects and multiple work streams and be familiar with the issues driving innovation, innovation tools and techniques
Create and maintain the brand information systems and Brand KPIs scorecard, in partnership with Consumer Insights, analyse information and propose action plans to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM.
Set out clear market and brand KPI’s for each innovation, concepts in partnership with Consumer Insights
Identify and evaluate ideas in between AOP and PSP cycle plans that are not in plan to maximise competitive advantage
Design and maintain a knowledge management and asset repository of the brand: facts, ideas, strategies, documents, advertising etc.
Plan and administer the Nigeria Foods budget, control the A&M W / NW ratios and effectiveness and efficiency scorecard and proposes actions to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM
Responsible for implementing the Global Brand book & standards and monitor compliance against these (brand stewardship), in both advertising and packaging /brand graphics.
Be an active mover of identifying winning brand activation ideas within Nigeria market and propose lift & adapt initiatives.
Own marketing calendars for Nigeria, identify opportunities and synergies in design and execution of the plans
Has visibility of all packaging design work in Nigeria and elevates to Senior Marketing Manager: Grains, Foods & Snacks and Country GM potential issues
Lead and direct different cross-functional projects of varied sizes and types concurrently, consisting of marketing, R&D, Supply Chain, Finance, Purchasing and external partners
Coordinate all cross-functional activities, represent consumers internally and collaborate with leaders in varied areas on allocation across projects and resource planning.
Align functional team and LT to get buy-in & commitment in order to deliver business objectives
Lead & coordinate multiple agency partners in order to deliver on set brand objectives
Key Skills / Experience Required:
Marketing/Business Tertiary qualification (degree) as minimum
Previous FMCG marketing experience (8 years minimum within marketing management)
Proven track record of successfully managing Brand engagement programs & achieving sustainable in-market results and long-term brand equity growth
Strong functional Marketing experience with track record of delivering successful Integrated Marketing Communication programs and delivering AOP’s that deliver brand growth
Strong strategic thinking and creative skills
Strong analytical and problem solving skills
Strong prior experience in any of the Nigeria Foods categories i.e breakfast, bread or sausage roll
Excellent collaboration & influencing skills in order to navigate a cross-functional, cross-geographical matrix to champion Nigeria Foods agenda in WECA
Strong evidence of ability to set the agenda & navigate around complex challenges to in order to deliver results
Balancing competing priorities
Effectiveness in filtering through & identifying the best ideas to pursue
Ideally knowledge & experience of Food categories (e.g breakfast, snacking, bread or sausage roll)
Strong understanding of local Nigeria perspective
Ability to work in matrix structure.
Strong functional experience including:
Excellent skills in uncovering insights that drive strategies for growth
Creative processes & development of Integrated Marketing Communications
Ability to create impactful & cost effective marketing support programs
Management of Creative & Marketing Distributor teams
Digital Marketing and Digital partnerships
Experience of creating & launching Marketing integrated programs with high impact in the marketplace, particularly in Nigeria market
Experience in developing strong innovation programs and best practices
Experience in developing strong partnerships with multiple stakeholders (internal & external.
Passion for Marketing & Communications
Ability to both envision the future & create compelling vision for the Brand
Strong creative judgement and ability to assess what ideas can travel across markets
Resilience to deal with the inevitable knock-backs that occur in WECA
Agility in finding solutions in line with continuous market changes.