Brand and Marketing Executive at a Real Estate and Facility Management Company - AnneMarthas Global Services Limited

AnneMarthas Global Services Limited - Our client, a fast growing player in the Real Estate and Facility Management industry, is recruiting to fill the position below:

Job Title: Brand and Marketing Executive

Location: Ikoyi, Lagos
Employment Type: Full-time

Job Summary

• The Brand and Marketing Executive will be in charge of planning and managing marketing campaigns that promote the company’s brand, products, and services.
• The job entails being responsible for all aspects of theirmarketing operations with the core aim of growing the brand influence, while increasing sales, brand loyalty and awareness.

Responsibilities

• Assisting with product development, pricing and new product launches as well as developing new business opportunities.
• Supervise advertising product design and other forms of marketing to maintain consistency in branding.
• The duties include planning campaigns, analyzing metrics, and identifying trends, drafting of compelling content and effective management of the company’s social media handles.
• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer reactions
• Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of our brand
• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing executives working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Align the company around the brand’s direction, choices and tactics.

Requirements
Candidates:

• Must possess an HND / Bachelor's Degree in Marketing, Public Relations, Communications or other related field
• 3 - 5 years work experience.
• Must have a proven working experience as Brand and Marketing Manager or Associate Brand Manager
• Must possess a proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Must be highly experience in identifying target audiences and devising effective campaigns
• Must have excellent understanding of the full marketing mix
• Must have strong analytical skills partnered with a creative mind
• Must be data-driven thinking and an affinity for numbers
• Must possess outstanding communication skills
• Should be up-to-date with latest trends and marketing best practices.
• Experience working with an asset management company will be an added advantage.

Application Closing Date
25th October, 2022.