Strategist and Media Planner at Xtreme Mindz Solutions Limited

Xtreme Minds Solutions Limited is a brand Communications Agency with the sole objective of creating a cutting-edge brand and digital solutions that drive visibility and ROI for Organizations.

We are recruiting to fill the position below:

Job Title: Strategist and Media Planner

Location: Lekki, Lagos
Employment Type: Full-time

Primary Responsibilities

• Works alongside agency cross-functional teams to develop fully integrated traditional and digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives.
• Provide consultation and guidance on various areas of marketing communications (web/digital/social/mobile/TV/Outdoor etc.).
• Lead the planning and execution of marketing strategies, campaigns and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, CRM/automation, video and emerging technologies.
• Work with account teams to help define scope and recommended approach for marketing and advertisement projects.
• Act as the main point of contact to assigned accounts for all assigned client related deliverable.
• Develop unique strategies and build upon current client strategies within the media arena to meet/exceed client objectives.
• Oversees auditing of clients’ existing marketing efforts and develops strategies and tactics for optimization.
• Identify key trends and insights to make business decisions.
• Ensuring that advertising messages align with client or company objectives.
• Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders.
• Researching the current media landscape and keeping up to date with the latest media trends.
• Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media.
• Building and maintaining relationships with clients, advertising platforms and media influencers.
• Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives.
• Proactively manage relationships with media vendors and social platforms
• Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals.
• Analyze trends and improve media performance based on the client’s KPIs .

Key Requirements

• Candidates should possess a Bachelor's Degree qualification.
• 5+ years of media planning and buying experience with at least one of the following channels: display, programmatic, video, paid social, OTT.
• Must have experience working in a Marketing and Communications Agency.
• Google Ads or Analytic, IAB, Facebook, and other media certification a plus
• Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, conversion rate, average order size, etc.
• Superior communication skills, both internal and client facing.
• Strong quantitative and qualitative analytical skills.
• Ability to work effectively with a variety of internal teams.
• Effective time management as well as strong organization skills and attention to detail.
• Ability to monitor and adhere to budgets and schedules.
• Strong interest in technology and digital marketing.
• In-depth understanding of agency processes.
• Exceptional analytic, project management skills, writing and organizational skills.
• Ability to work in a fast-paced environment.
• Proficiency with Microsoft Office, especially Excel.
• Demonstrate Working Knowledge and Expertise.
• Excellent interpersonal skills.

Salary
N300,000 - N400,000 monthly

Application Closing Date
11th November, 2022.