Senior Product Marketing Manager at Zojatech Limited

We are a digital transformation consultancy and software development company that provides revolutionary and effective software solutions to businesses. Our goal is to provide software solutions that streamline work processes, enhance work productivity, enable business scalability and shape our clients as innovative leaders of their industry.

At Zojatech, we consider ourselves your partners, and we take care of your technology so that you can focus on your business. The goal of every member of our team is to make your business challenge free, maximize your productivity, enable you better serve your customers, and most importantly, enable the digital success of your business.

We are recruiting to fill the position below:

Job Title: Senior Product Marketing Manager

Location: Gbagada, Lagos
Employment Type: Full-time

Job Description

• As a product marketing manager, you are responsible for making your products “fly-off the shelf.” this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
• You will also collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.
• Also, addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Responsibilities

• Market intelligence - be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Engage in presales activities
• Understand the competitive landscape - be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Requirements

• Interested candidates should possess a B.Eng, BSc, Bachelor's Degree or Master's Degree with 5 - 6 years work experience.

Application Closing Date
12th December, 2022.