Marketing / Public Relations Officer at AB Microfinance Bank Nigeria

AB Microfinance Bank is a national microfinance bank licensed by the Central Bank of Nigeria (CBN), with its head office in Lagos and branches spread across Lagos, Oyo, Ogun, Ondo and Anambra State. AB Microfinance Bank Nigeria is committed to its passion of helping to improve the business opportunities of entrepreneurs by availing them of easy access to affordable loans, as well as improve the general financial status of everyone with its deposit accounts. It is a limited liability company duly incorporated in Nigeria under the 2002 Companies and Allied Matters Act, and is regulated by the Central Bank of Nigeria as a fully fledged microfinance bank.

The Bank has an exceptional group of very strong international shareholders committed to the task of improving access to financial services in the country. These shareholders are Access Microfinance Holding AG of Germany, KfW - the German Development Bank, the African Development Bank, and the International Finance Corporation of the World Bank Group. Together, they have an established record of setting up and managing microfinance banks across the African and Asian continents in such countries as Nigeria, Tanzania, Liberia, Zambia, Rwanda, Madagascar, Azerbaijan, Tajikistan,Georgia and Brazil.

We are recruiting to fill the position below:

Job Title: Marketing / Public Relations Officer

Location: Ikeja, Lagos
Employment Type: Full-time

Main Tasks

• Develop and execute Marketing Strategy, Plans, Campaigns and Budget
• Control cost of Marketing and PR activities
• Coordinate the negotiation and service agreement with suppliers of marketing and PR materials.
• Liaising with vendors on procurements of marketing and promotional materials
• Planning and co-coordinating office events
• Preparing and supervising the production of publicity brochures, promotional items, handouts, direct mail leaflets and photographs
• Ensure the company’s corporate public relations strategy is clearly defined, well-articulated and properly documented
• Establish and manage channels of communication with the media, public, shareholders and stake holders in cooperation with the CEO/CBO
• Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email;
• Oversee the content and production of radio jingles, newspapers, magazines and Web sites
• Liaise with third party service providers such as printing houses, advertising/media agencies /government agencies like LASAA, etc.
• Control the quality of all communication material to ensure that they conform to ABN’s brand standards and build a strong corporate image and identity.
• Manage the contents of ABN official social media pages
• Head the Editorial board of the internal newsletter and coordinate its publication on a monthly basis
• Propose strategies on how to organize product/service promotions in collaboration with relevant departments
• Support with prompt deliveries of marketing/promotional items from the head office
• Organize branch events in collaboration with the Branch Managers
• Manage ad-hoc tasks as assigned by the Chief Executive Officer

Required Qualification, Experience and Knowledge

• Minimum of a Bachelor Degree or its equivalent in Marketing, Business or any related field preferably in the bank or other financial institution
• Minimum 3 years’ experience in creating and implementing successful marketing campaigns, interventions and providing advisory on market insights.
• Excellent performance in current position and not less than one year in current position
• Experience in Marketing, Communications, Creative Design and Brand Management
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Solid understanding of market research and data analysis methods
• Ability to apply marketing techniques over digital (e.g. social media) and non- digital (e.g. press) channels
• Good understanding of the bank’s business and knowledge of products
• Effective in written and oral communication
• Strong interpersonal skills, people-oriented personality and strong team collaboration

Benefits

• Chance to boost the career path within the Marketing Department
• Career advancement as Senior Marketing Officer and Marketing Manager in the nearest future.

Application Closing Date
28th October, 2022.