Tongston is a pan-African group of companies connecting entrepreneurship and education through finance, media, consulting and training. Tongston, with special focus on secondary education, partners with educators, parents, students, profit and non-profit enterprises, social influencers, investors and government, whilst leveraging on media, learning and finance, to transform secondary schools into entrepreneurship institutes, secondary teachers to entrepreneurial educators and secondary students to entrepreneurial learners.
Tongston is structured as a holding company, Tongston Entrepreneurship Holdings, together the “Tongston Group” with 4 subsidiary entities: Tongston Entrepreneurship College (Tongston College): A business secondary school, Tongston Entrepreneurial Teachers Hub (Tongston Institute): An educator training centre, Tongston Entrepreneurship Ventures (Tongston Ventures): A venture capital & private equity firm and Tongston Entrepreneurship Media (Tongston Media): A multimedia production company.
We are recruiting to fill the position below:
Job Title: Marketing and Advertising Associate Officer
Location: Nigeria
Job Description
The position involves organising and running advertising and marketing campaigns offline and on social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Youtube) and website for the organization, Tongston and its clients.
Roles and Responsibilities
Managing, developing and executing digital marketing campaigns on social media, SEO and affiliate marketing; and traditional media and offline marketing campaigns
Creating, scheduling and tracking content, including text posts, video and images for use on social media and the website
Promoting products, services and content over social media, in a way that is consistent with Tongston’s brand and social media strategy
Managing the contact database and assisting with lead generation activities
Organizing and attending marketing events to enhance Tongston’s influence and drive profitability
Preparing content for the publication of marketing material and oversee distribution
Support in the development of pricing strategies for products or services marketed to the target customers
Tracking data and analysing the performance of social media campaigns to demonstrate return on investment and providing information for further marketing and business development efforts
Negotiating advertising contracts and securing sponsorships
Managing blog content creation, posting on Tongston social media platforms and wider dissemination across third party platforms
Collaborating with colleagues, external consultants and marketers’ to ensure brand consistency & awareness and effective marketing
Assisting with the design, negotiation and placement of billboards, traditional media ads, social media ads and email blasts
Education & Experience
BSc / BA in Communications, Marketing, Business, Journalism, New Media or Public Relations
Proven working experience in social media marketing or as a Digital Media Specialist
Familiarity with B2B and B2C advertising campaigns
Hands-on experience with web content management tools, like WordPress
Experience managing social media communities for brands, required
Experience executing email and social media outreach and marketing campaigns to targeted audience segments, required
Established relationships with traditional media houses (TV, Newspaper and Radio) locally and internally is required
Proficiency in key applications (MS Office: Outlook, Word, Excel, PowerPoint; Corel Draw, Adobe Systems; Skydrive, DropBox, Google Docs, and any other required applications)
Excellent knowledge of MS Office and marketing software (e.g. CRM)
Adequate knowledge of web design, web development, CRO, Google Analytics and SEO
Solid knowledge of market research techniques; social media and web analytics
Skills:
Excellent consulting, writing, editing (photo / video / text), presentation and communication skills
Well-developed communication and business writing skills
Strong stakeholder, project and time management skills
Detail and customer oriented with good multitasking and organisational ability
Questions to give us an insight into who you are, your thought process, your goals, demonstration of Tongston's core values in order to assess fit and;
Competency-based questions to assess your ability to meet basic competencies (skills, knowledge and attitude) required of Tongston and the role/team you are applying for placement during your time in Tongston should you be accepted.
Important Note
Only applicants who have succeeded in this stage of the application process will be contacted for the next stage of the process.
The Tongston HR team may conduct pre-engagement checks by requesting applicable academic and/or professional references; and conducting other KYC checks. Please ensure to answer all questions concisely and thoroughly, and provide relevant supporting documentation and information.
Thank you for taking the first step to join our ambitious entrepreneurial team.
We look forward to engaging with you in the coming days / weeks.