Marketing and Advertising Associate Officer at Tongston Entrepreneurship Holdings

Tongston is a pan-African group of companies connecting entrepreneurship and education through finance, media, consulting and training. Tongston, with special focus on secondary education, partners with educators, parents, students, profit and non-profit enterprises, social influencers, investors and government, whilst leveraging on media, learning and finance, to transform secondary schools into entrepreneurship institutes, secondary teachers to entrepreneurial educators and secondary students to entrepreneurial learners.

Tongston is structured as a holding company, Tongston Entrepreneurship Holdings, together the “Tongston Group” with 4 subsidiary entities: Tongston Entrepreneurship College (Tongston College): A business secondary school, Tongston Entrepreneurial Teachers Hub (Tongston Institute): An educator training centre, Tongston Entrepreneurship Ventures (Tongston Ventures): A venture capital & private equity firm and Tongston Entrepreneurship Media (Tongston Media): A multimedia production company.

We are recruiting to fill the position below:

Job Title: Marketing and Advertising Associate Officer

Location: Nigeria

Job Description

• The position involves organising and running advertising and marketing campaigns offline and on social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Youtube) and website for the organization, Tongston and its clients.

Roles and Responsibilities

• Managing, developing and executing digital marketing campaigns on social media, SEO and affiliate marketing; and traditional media and offline marketing campaigns
• Creating, scheduling and tracking content, including text posts, video and images for use on social media and the website
• Promoting products, services and content over social media, in a way that is consistent with Tongston’s brand and social media strategy
• Managing the contact database and assisting with lead generation activities
• Organizing and attending marketing events to enhance Tongston’s influence and drive profitability
• Preparing content for the publication of marketing material and oversee distribution
• Support in the development of pricing strategies for products or services marketed to the target customers
• Tracking data and analysing the performance of social media campaigns to demonstrate return on investment and providing information for further marketing and business development efforts
• Negotiating advertising contracts and securing sponsorships
• Managing blog content creation, posting on Tongston social media platforms and wider dissemination across third party platforms
• Collaborating with colleagues, external consultants and marketers’ to ensure brand consistency & awareness and effective marketing
• Assisting with the design, negotiation and placement of billboards, traditional media ads, social media ads and email blasts

Education & Experience

• BSc / BA in Communications, Marketing, Business, Journalism, New Media or Public Relations
• Proven working experience in social media marketing or as a Digital Media Specialist
• Familiarity with B2B and B2C advertising campaigns
• Hands-on experience with web content management tools, like WordPress
• Experience managing social media communities for brands, required
• Experience executing email and social media outreach and marketing campaigns to targeted audience segments, required
• Established relationships with traditional media houses (TV, Newspaper and Radio) locally and internally is required
• Proficiency in key applications (MS Office: Outlook, Word, Excel, PowerPoint; Corel Draw, Adobe Systems; Skydrive, DropBox, Google Docs, and any other required applications)
• Excellent knowledge of MS Office and marketing software (e.g. CRM)
• Adequate knowledge of web design, web development, CRO, Google Analytics and SEO
• Solid knowledge of market research techniques; social media and web analytics

Skills:

• Excellent consulting, writing, editing (photo / video / text), presentation and communication skills
• Well-developed communication and business writing skills
• Strong stakeholder, project and time management skills
• Detail and customer oriented with good multitasking and organisational ability

Application Closing Date
30th December, 2022.