Brands and Marketing Manager at Assets Microfinance Bank

Assets Microfinance bank is a tier-1 Micro finance bank providing accessible, reliable and convenient financial services to individuals and businesses across Nigeria. At Assets MFB, we offer value-based banking to Nigerians by creating superior value for all our stakeholders with the most effective and sustainable technologies, holding ourselves to the highest professional and ethical standards, and building an enduring transparent institution

We are recruiting to fill the position below:

Job Title: Brands and Marketing Manager

Location: Lekki, Lagos
Employment Type: Full-time

Responsibilities

• Plan Strategies and execute marketing designs and activities to establish and maintain brand presence in the market.
• Research and determine product weaknesses and areas to be modified.
• Define product strategies and road maps.
• Assist in implementing a strategic business plan that expands company’s customer base and ensure its strong presence.
• Conduct competitive strategic analysis, consumer segmentation and consumer insight development.
• Launch and oversee advertising and media planning.
• Coordinate activities of specialists involved in the brand positioning of the products.
• Undertake package development strategies.

Requirements

• Bachelor's Degree in Marketing, Business, Advertising, Communication or related field.
• A minimum of 4 years’ experience in branding, corporate communications, advertising, marketing or media buying.
• Proven experience in managing a brand (Knowledge in the manufacturing sector would be an added advantage).
• Must have solid understanding of consumer insights and needs.
• Excellent interpersonal, verbal and written communication skills.

Application Closing Date
29th December, 2022.