Digital Executive at British American Tobacco Nigeria (BATN)

British American Tobacco is all about freedom of choice - whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.

We are recruiting to fill the position below:

Job Title: Digital Executive

Location: Lagos
Seniority Level: Management
Function: Marketing - New Categories

Role Positioning and Objectives

• BAT Nigeria is looking for an experienced and driven Digital Executive to join the New Category team of BAT in West and Central Africa area and support our digital journey.
• The person on the role should have a proven track record in design and implementation of digital marketing strategy, especially on social, CRM, Analytics and Consumer experience.
• You’ll need to be experienced, driven, agile, willing to challenge the status quo, with hands on operational performance in a fast paced and transforming environment, as you’ll get to work within a high performing and diverse team and deliver set KPIs for our digital touchpoints.

What You Will Be Accountable For
Digital Platforms and Solutions

• Develop, support, and lead the short and long-term CRM, SEO, UX and Analytics strategy.
• Ensure full alignment with identified Business & Marketing objectives.
• Achieve the organization CRM, SEO, Content and Analytics goals and targets.
• Implement and ensure sustainability of the channels from a performance and financial standpoint.
• Collaborate with Team members to manage overall online presence of the company.
• Constantly thrive to develop new touch points and increase the reach of the digital channel.
• Ensure thorough reporting of internal, external and competitors’ digital activities in order to identify trends and insights, and optimize spend and performance.
• Implement approved technological roadmap to support the business strategy.

Supplier Management:

• Identify and partner with the right agencies, technology suppliers and specialists to increase digital marketing results.

Budget Management:

• Plan, track, and report on digital marketing budget aligned with current planning and reporting structure.

Stakeholder Engagement:

• Accountable for delivery of the CRM, SEO, Content and Analytics suite in alignment with set KPIs.
• Regular review of agreed digital KPI’s including ROI, suggesting improvements and seizing opportunities.
• Pro-actively share knowledge and expertise, be the source of information and inspiration on latest trends in the digital arena.

People Management:

• Ensure performance improvement and leadership development within team.
• Support the embedding digital marketing as a new channel for the organization and drive continuous improvement.

Essential Experience, Skills and Knowledge

• Bachelor’s Degree in Marketing and/or Information Technology or related field.
• More than 4 years of demonstrable CRM, SEO and Analytics experience in roles of increasing accountability.
• Good understanding of key marketing principles: consumer centric and journey, user experience, target audience, ROI etc.
• Demonstrable hands-on experience in designing & implementing direct-to-consumer digital marketing strategy, including e-commerce, database acquisition and management, CRM activation, content development, SEO with Mobile, eCommerce, Web and UX technologies expertise.
• Experience in managing suppliers and agencies.
• Creative, able to work in a matrix fast paced environment and plan/manage time accordingly.
• Strong communication skills, both written and verbal in English (also in French would be an asset).
• Any professional certification in CRM, SEO, Content and Analytics (e.g., DMI, Salesforce, Google Analytics, etc.) are desired.

Salary Range
Competitive Salary + excellent benefits + market leading bonus.

Application Closing Date
Not Specified.