Digital Marketing Manager (Remote) at Busha Digital Limited

Busha was established in 2018 as a digital currency exchange platform where consumers and merchants can trade digital currencies such as Bitcoin and Ethereum. Busha has made efforts to be a trusted company in this domain and ensure that our platform is easy to use, accessible and user-friendly. Our focus is to use innovation and efficiency to build an open financial system. We look for a few things across all hires we make at Busha, regardless of role or team. We assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos (Remote)
Employment Type: Full-time
Department: Marketing

Overview

• We are looking for a motivated and result-driven Digital Marketing Manager to join our marketing team to drive mobile acquisition; you will be responsible for setting up, implementing, and managing the overall company’s digital marketing strategy.
• Your central goal is to develop, implement, track, and optimise our digital marketing campaigns across all digital channels.
• You will work with other cross-functional team members and rely heavily on qualitative and quantitative data to make informed decisions.
• Your duties will also include maintaining open communication with other departments during the whole process.

Responsibilities

• Design and oversee all aspects of the marketing department, including our marketing database, email, and other advertising campaigns
• Plan, implement and monitor all digital marketing campaigns, including SEO/SEM, and display advertising across all digital networks.
• Develop and monitor campaign budgets
• Identify trends and insights, and optimise spending and performance based on insights.
• Develop strategies that drive customers to the app store for acquisitions
• Collaborate with internal teams to create landing pages that would optimise mobile downloads and acquisition
• Suggest activities for improving the quality of content online
• Oversee and manage all contests, giveaways, and other digital projects
• Work with your team to brainstorm new and innovative growth strategies
• Prepare accurate reports on our marketing campaign’s overall performance
• Stay up to date with the latest technology, industry and market trends, and best practices

Requirements
The ideal candidate must have:

• Candidates should possess relevant qualifications
• A minimum of 2 years experience as a Digital Marketing Manager with experience in mobile acquisition
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimising landing pages and user funnels
• Solid knowledge of analytics tools and MMPs (E.g., Google analytics, AppsFlyer, Firebase, etc.)
• Working knowledge of Ad serving tools
• Outstanding communication and interpersonal skills
• Up to date on the latest trends and technologies in digital marketing.

Nice to haves:

• Copywriting abilities
• Have an idea of what good design is
• Self-starter with the ability to work independently and collaborate with a team.

Application Closing Date
Not Specified.