Technical Content Writer and Marketer at a Tech Company - KINZ Global Consult

Kinz Global Consult - Our client, a Tech company is recruiting suitably qualified candidates to fill the position below:

Job Title: Technical Content Writer and Marketer

Location: Lagos (Remote)
Employment Type: Full-time

Job Responsibilities

• Conduct research and analyses data to identify and define audiences
• Conceive, develop and implement efficient and intuitive content ideas and strategies for productive marketing
• Rapidly ideate, develop and implement relevant online and offline marketing campaigns that generate the right results for the company per time
• Manage the production and performance of multimedia content
• Write copy for diverse marketing and distribution purposes (brochures, press releases, website material, etc.)
• Curate, create and distribute daily content for pushing the company’s brand on social media platforms
• Compose and write technically sound articles, opinion posts, blog articles, and other types of content that position the company as a thought leader in the technology solutions provision space
• Utilize direct and indirect inbound marketing, social media techniques and SEO/SEM approaches to create qualified high net-worth B2B leads for our services
• Organize and implement online ads and communication campaigns across online platforms, exhibitions and promotional events
• Drive successful newsletter campaigns by continuously building segmented email lists and sending engaging newsletters to them consistently
• Create and implement inbound marketing funnels, with a focus on organic traffic
• Lead the continuous ideation for the company’s website maintenance and tracking of site data analytics to ensure we present a good image to visitors at all times
• Consistently create and engage loyal followership and a wider audience for the company in its online spaces
• Create and organize promotional activities including online webinars and offline events that engage target customers and audiences
• Represent the company’s interest in online and offline image promoting events, activities and other ad hoc assignments
• Updating customer databases and using a customer relationship management (CRM) system
• Add up all efforts toward the main purpose of creating credible leads for the sales team

Requirements

• 1-2 years experience in similar role and organization
• Experience in mapping out a wholistic marketing strategy for an organization
• Good content organization and planning skills
• Excellent at writing both spontaneous and planned blog posts and opinion posts that create required attention
• Excellent digital marketing, SEO/SEM skills
• Excellent at setting up well targeted online ads
• Adaptability and the ability to work in a fast-paced environment
• Ample experience in ideating and creating viral social media content
• Good understanding of driving newsletter campaigns that achieve set goals
• Ability to build relevant and segmented email lists using landing pages and other techniques
• Experience in organizing virtual events such as webinars, virtual conferences & workshops, online trainings, etc.
• Special know-how and understanding of leads generation is very important
• Strong technical background and strong digital marketing techniques

Advantage:

• Demonstrable content writing skills
• Relevant technical background (e.g., in software engineering)
• Ability to do basic or intermediate level graphics work
• Ability to do basic or intermediate level video editing
• Web design skills e.g., HTML/CSS, Wordpress

Application Closing Date
22nd December, 2022.