Conduct research and analyses data to identify and define audiences
Conceive, develop and implement efficient and intuitive content ideas and strategies for productive marketing
Rapidly ideate, develop and implement relevant online and offline marketing campaigns that generate the right results for the company per time
Manage the production and performance of multimedia content
Write copy for diverse marketing and distribution purposes (brochures, press releases, website material, etc.)
Curate, create and distribute daily content for pushing the company’s brand on social media platforms
Compose and write technically sound articles, opinion posts, blog articles, and other types of content that position the company as a thought leader in the technology solutions provision space
Utilize direct and indirect inbound marketing, social media techniques and SEO/SEM approaches to create qualified high net-worth B2B leads for our services
Organize and implement online ads and communication campaigns across online platforms, exhibitions and promotional events
Drive successful newsletter campaigns by continuously building segmented email lists and sending engaging newsletters to them consistently
Create and implement inbound marketing funnels, with a focus on organic traffic
Lead the continuous ideation for the company’s website maintenance and tracking of site data analytics to ensure we present a good image to visitors at all times
Consistently create and engage loyal followership and a wider audience for the company in its online spaces
Create and organize promotional activities including online webinars and offline events that engage target customers and audiences
Represent the company’s interest in online and offline image promoting events, activities and other ad hoc assignments
Updating customer databases and using a customer relationship management (CRM) system
Add up all efforts toward the main purpose of creating credible leads for the sales team
Requirements
1-2 years experience in similar role and organization
Experience in mapping out a wholistic marketing strategy for an organization
Good content organization and planning skills
Excellent at writing both spontaneous and planned blog posts and opinion posts that create required attention
Excellent digital marketing, SEO/SEM skills
Excellent at setting up well targeted online ads
Adaptability and the ability to work in a fast-paced environment
Ample experience in ideating and creating viral social media content
Good understanding of driving newsletter campaigns that achieve set goals
Ability to build relevant and segmented email lists using landing pages and other techniques
Experience in organizing virtual events such as webinars, virtual conferences & workshops, online trainings, etc.
Special know-how and understanding of leads generation is very important
Strong technical background and strong digital marketing techniques
Advantage:
Demonstrable content writing skills
Relevant technical background (e.g., in software engineering)
Ability to do basic or intermediate level graphics work
Ability to do basic or intermediate level video editing
Web design skills e.g., HTML/CSS, Wordpress
Application Closing Date
22nd December, 2022.
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using "Technical Content Writer and Marketer" as the subject of the mail.
Note:This is a remote position but you have to be resident in Lagos.