Manager - Market Development, Fixed Broadband at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Manager - Market Development, Fixed Broadband

Job Identification Number: 1755
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 3
Reports To: Senior Manager Analytics and Market Development
Division: Fixed Broadband

Responsibilities

• Coordinate market opportunity identification via market research and demand assessment activities to ensure effective development and management of highly differentiated broadband value propositions
• Develop and execute plans for sustainable market development 
• Develop comprehensive product requirements/designs and collaborate with the Design team on implementation
• Manage the development process of propositions/offers, products & services, from idea generation to product launch/support to ensure business set targets are met
• Support the business operations divisions and work with cross-functional teams including Project/Demand Management, Design, Revenue Assurance, Quality Assurance, Compliance, Regulatory, Go-To-Market, Business Intelligence teams to launch propositions/offers, products & services
• Drive continuous improvement initiatives and enhanced operational efficiencies including special focus on managing products resulting in creation of product encyclopedia with all product/service features and tariff optimization
• Develop effective partnerships with suppliers and vendors to launch quality products & services and ensure customer satisfaction
• Define and implement communications strategies that will support a differentiated MTN brand position that sets the organization apart from the competition
• Identify consistently the most effective media to communicate the MTN Brand in the marketplace
• Collaborate with complementary value-added service providers to co-create differentiated propositions that address customers’ needs effectively 
• Drive the adoption of new growth opportunities for the business within the market
• Oversee the initiation and management of go-to-market activities targeted at identified market segments
• Design and carry out periodic enhancements of customer journeys for each existing and new product
• Create awareness for existing and new broadband products by leveraging on traditional and new communications media
• Define campaign objectives for each new product and enhancement initiatives
• Determine the best marketing campaigns, channels, sales strategies and pricing models to ensure sustainable success for MTN broadband products
• Evaluate the financial viability of existing and new products and segments based on historical and projected product uptake, revenues, operating costs and capital costs.
• Ensure full understanding of the telecommunication industry (Global and Local) trends and developments in order to assess the strategic technology and regulatory impact on MTNN’s current and future business.
• Establish processes and standards for impact assessment, and evaluation of systems and technologies with regards to customer experience
• Review market intelligence and competitor insight, develop approaches for penetrating the markets, identifying constraints, challenges and trade-offs of the go-to-market approaches
• Monitor and review on product profitability and market segment performance trends
• Partner with MTNN’s Ecosystem Value-Added Service (VAS) Partners to deliver business value 
• Develop the framework for technical and commercial knowledge transfer and establish same as a key component of the employee performance management system within the Market Development Unit.

Requirements
Education:

• First Degree in Economics/Business Administration/Other relevant commercial disciplines preferred
• Fluent in English.

Experience:
6 - 13 years’ experience which includes:

• Market development experience of 3 years or more, preferably in telecoms industry
• Coordinated multiple projects with internal and external stakeholders 
• Worked across diverse cultures and geographies advantageous

Application Closing Date
11:59 PM: 29th November, 2022.