Brand and Communication Officer at DynamicPlus Advisory

DynamicPlus Advisory is a professional consultancy that provides strategic and cost effective business solutions to start-ups as well as small and medium sized businesses by Studying their businesses, understanding their individual needs, and providing them with the necessary customized solutions to their Human Resources needs

We are recruiting to fill the position below:

Job Title: Brand and Communication Officer

Location: Lagos
Employment Type: Full-time

Responsibilities

• Formulate PR plans and strategies
• Enhance the company’s voice and presence through online and offline channels
• Manage media relations and requests
• Write press releases, speeches and other PR copy
• Plan and supervise events, fairs, conferences etc.
• Support the implementation of promotional plans
• Present solutions in times of PR crisis
• Facilitate the resolution of disputes with the public or external vendors
• Lead survey initiatives and analyze public opinion
• Draft press releases, pitches, case studies, white papers, and media summaries
• Build relationships with new media contacts and maintain relationships with existing contacts
• Manage media requests in a timely and professional manner
• Pitch story ideas and content to media
• Ensure all communication is cohesive with the brand image
• Track and analyze media coverage to inform future campaigns
• Measure PR program impacts using regular reporting
• Organize, schedule, and prepare key leaders for press interviews
• Research advertising trends
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent
• Manages all social media for the group and post regularly
• Any other assigned assignment by the GMD

Requirements

• B.Sc / BA in PR, Communications, Journalism or relevant field
• Proven experience as public relations specialist or similar position
• Experience in project management and execution of PR campaigns and/or initiatives
• Experience in copywriting and editing
• Working knowledge of MS Office; photo and video-editing software is an asset
• Familiarity with social media platforms (Twitter, Facebook etc.)
• Excellent oral and written communication skills
• Aptitude in presentation and public speaking
• Proficiency in English
• A creative yet practical mind.

Application Closing Date
24th December, 2022.