Marketing Manager at Compugeen Africa

Compugeen Africa is a Fintech company with subsidiary companies involved in numerous sectors including Consultation, Travels and Tours, Hospitality and Real Estate. As part of our expansion plans, we are interested in engaging highly motivated individual/ individuals to join our team in our various business ventures.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lekki, Lagos
Employment Type: Full-time

Responsibilities

• Researching, evaluating, and optimizing marketing and sales strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Continually being abreast of marketing strategies and trends.
• Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments.
• Coordinating marketing strategies with other relevant departments within the organization.
• Developing and managing Skin by the Company’s marketing budget.
• Lead the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration.
• Working with the creative team, developing creative briefs, and guiding creative direction to meet all advertising and public-facing communication including prints, digital, and video assets.
• Managing Skin by the Company’s marketing department staff.
• Gather customer and market insights to inform outreach strategies, increase customer conversion, and generate more qualified leads.
• Present ideas and final deliverables to the internal and external teams and communicate with senior management about proposed marketing programs, strategies, and budgets.
• Setting weekly and monthly targets for all team members and monitoring and ensuring the actualization of each person’s targets.
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Creating and managing a customer database.
• Coming up with strategies to identify and escalate counterfeit products in the market.
• Preparing and presenting weekly, monthly, quarterly and annual reports to senior management

Job Requirements
Education / Experience:

• Candidates should possess a Master's Degree / Bachelor's Degree / HND qualification.
• Minimum of 5 years of work experience.

Competencies:

• Proven experience developing relevant and strategic marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity.
• Proficiency with online marketing and social media strategy.
• Willingness and ability to travel.
• Intimate understanding of traditional and emerging marketing strategies and channels.
• Ability to think creatively and innovatively.
• Budget management skills and proficiency.
• Analytical skills to forecast and identify trends and challenges.

Skills:
Hard Skills:

• Intermediate knowledge in the use of Ms. Office Suite
• Creative writing skills
• Negotiation Skills
• Digital Marketing
  • Social Media
  • SEO- Basic
  • Email marketing
• Technological proficiencies
• Presentation skills
• Stellar people management
• High-level employee management
• Ability to come up with creative content for marketing purposes

Soft Skills:

• Empathy
• Flexibility
• Excellent communication skills
• Proactive
• Adaptable
• Sense of urgency
• Organizational skills.

Application Closing Date
12th December, 2022.