Marketing Manager at Saro Digital

Saro Digital is recruiting suitably qualified candidates to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

• The Marketing Manager (MM) will be responsible for how value is created, captured and preserved in the business. He will be responsible for portfolio management for different Ecology, farmers that can deliver material increase in their productivity.
• The MM will design the right profile of our target audience and provide the journey plan in transiting them to the expected level in terms of productivity.
• The MM will develop the Marketing Strategy and its execution in achieving the business objective around the farmers in an innovative manner.
• The Strategy will answer questions around Customer, Recruitment, Growth and Retention by a carefully deployed 4Ps that can achieve these for the different customer segments.

Duties / Responsibilities
Strategy Formulation & Execution:

• The MM will formulate the Marketing Strategy and its flawless execution in achieving the corporate objective in respect to Customer Recruitment, Connection, Growth, and Retention Strategy.
• He/ She will lead the crop Execs in ensuring that crop plan is aligned with the Marketing Strategy and the 4Ps are in line with the broad Strategy.

Leadership:

• The MM will ensure the efficient running of the Marketing team and coordination of their daily activities. He will work cross-functionally with the Market Place Manager and the Commercial Agents in the delivery of value to the Customers.
• The MM will build capacity by mentoring the team under his or her leadership by enshrining the operation of the Marketing Manual and compliance with marketing communications

Driver of Corporate Culture:

• The MM will be responsible for driving corporate culture through a shared vision and team-building activities. Thus motivating her team to accomplish the business goals and objectives of the department

Portfolio Management:

• The MM will be at the heart of the portfolio selection, development, and placement objectives across the different channels to deliver the most impact for the different categories of farmers. The MM identifies the opportunity gap at the farmer's level and leverages the technical team/vendors to bridge the gap.
• He/ She will be responsible for New Products development funnel to drive portfolio evolution that constantly delights the customer with a new story via in-house and collaborative development

Others:

• The MM will be responsible for driving customer growth/ subscription on the digital App via a clear promotional plan, go to market Strategy, and Pricing.

Education and Experience

• 2nd Class Upper from a relevant course of study, MBA will be an Advantage
• A minimum of 7 Years in Brand Management or As Marketing Manager
• Experience in Digital Market place will be an advantage
• Goods knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).
• Age Requirement: 32-45 years.

Application Closing Date
18th December, 2022.