9mobile is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The License enables EMTS provide Fixed Telephony (wired or wireless), Digital Mobile Services, International Gateway Services and National/Regional Long Distance Services in addition to spectrum assignments in the 900 and 1800 MHz bands.
We are recruiting to fill the position below:
Job Title: Head, Media & Go-To-Market
Job ID: IRC4873 Location: Lagos
Job Summary
Develop and ensure implementation of the company's media planning strategies consistent with brand marketing objectives across all segments
Ensure effective visibility in media channels and consumer touch points for the corporate and product brands and efficient media buy
Lead and develop go-to-market strategy and process for service or product launch
Align with cross-functional team to ensure all route-to-market are explored and P&S launch operations run smoothly to reach the last mile.
Principal Functions
Tactical:
Develop an effective media planning and management strategy for all media channels
Develop an effective route-to- market strategy for
Provide input to the articulation of EMTS's go to-market plus media planning and management strategies as well as its go-to-market strategies including policies, procedures and guidelines
Keep abreast of global and local best practice as it relates to product & services go-to-market as well as media strategy, planning, buying and management
Continuously review the unit's activities, make recommendations for improvement and implement approved initiatives to ensure enhanced team performance
Identify required resources, personnel and funding to achieve the unit's strategy
Establish and maintain relationships with internal and external stakeholders especially media agencies.
Operational:
Coordinate all activities of the GTM and media planning and management unit and ensure compliance with defined policies, procedures and guidelines
Coordinate the development of GTM and media strategies and plans in-line with brief from all user groups to deliver campaigns that meetuser requirements showing medium, timing, fighting pattern, weight and cost estimate
Execute media plans for promotions, events/sponsorship and other marketing activities/ initiatives and evaluate effectiveness and efficiency of campaigns via GRP, CPT, Reach/Frequency, Audience rating etc
Generate in-depth insights via clear and deep consumer needs understanding including customer validation, customer persona creation etc
Ensure:
Provide input to all media planning and monitoring contracts with vendors/media agencies as required and monitor/manage them to ensure adherence with service level agreements
Ensure GTM and media operations are in line with international best practice
Interpret customer analysis and media research as well as other marketing data for usable insights and turn into measurable impact
Recommend targeted, innovative media vehicles consistent with media strategies including possible barter arrangements
Articulate and recommend customer relevant go-to-market vehicles suitable for specific product/service launch
Source in-country market, regional and global insights/ideas for competitive benchmarking and decision-making
Coordinate the development process for strategic media planning and buying across traditional (TV, Radio, Print, Outdoor) and non-traditional (Online, Mobile etc) media
Implement unit's work programs and plans in line with agreed upon procedures and guidelines
Plan and manage the human and material resources of the unit to optimize performance, morale and enhance productivity
Manage inter-functional relations to ensure synergy across various departmental functions
Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives
Manage assigned budgets and delivery timelines to deliver maximum benefit to the business
Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Marketing Communication
Manage and coordinate activities GTM & media to ensure timely and appropriate delivery of all briefed projects
Perform other duties as assigned by Director Marketing Communication.
Educational Requirements
First Degree in a relevant discipline from a recognized university.
An MBA or relevant postgraduate/ professional qualification
Minimum of eight (8) years' work experience with at least three (3) years at managerial level.
Experience, Skills & Competencies
Knowledge:
Industry knowledge
Media and Public Relations Planning and Management