Content Marketing Associate at CredPal

CredPal is a financial technology company that provides Buy Now Pay Later solutions for consumers to meet their financial needs. We are leveraging technology and the retail industry to provide a modern consumer credit solution for Africa and beyond.

We are recruiting to fill the position below:

Job Title: Content Marketing Associate

Location: Yaba, Lagos
Employment Type: Full-time

Purpose Statement

• We are looking for a talented and passionate Content Marketing Associate to take responsibility for our inbound and outbound marketing strategies across our communication channels.
• Your main duties include content creation, customer engagement, and lead generation.
• This role will be a great fit for a creative marketing professional looking to share unique, fresh, and engaging content with our audience.

Key Deliverables

• Manage drip campaigns to CredPal’s customer base for engagement, conversion, and retention.
• Produce weekly and monthly reports on email & push campaigns and identify areas for improvement.
• Manage outdoor campaigns from implementation to execution.
• Create content in line with CredPal’s marketing plan for a range of digital and print channels including newsletters, push notifications, in-store branding, etc.
• Assist in organizing weekly reports for the performance of product utilization.
• Work with the graphic and motion designers to execute creatives across CredPal’s communication channels.
• Other tasks assigned by the Team Lead as it applies to the Marketing Communications Department.

Preferred Qualifications & Requirements

• Candidates should possess a Bachelor's Degree qualification with 2 - 3 year of work experience.
• Superb writing skills and ability to communicate at all levels.
• Proficient in data analysis for product growth and development.
• Deep knowledge of Content Management Software e.g. WordPress and CRMs
• Proficient in SEO strategies and the use of analytical tools to track content performance.
• Track record in producing a wide variety of content and managing social media accounts - we would love to see your portfolio!
• Solid project management skills: ability to collaborate with cross-functional partners, prioritize high impact projects and deliver timely results.

Application Closing Date
24th December, 2022.