Brand Communication Strategist at Dreamworks Intergrated system Limited

Dreamworks Integrated Systems Limited is an Information and Communication Technology (ICT) company based in Lagos Nigeria. Under the Company and Allied Matters Acts 1990, DreamWorks Integrated Systems LTD with registration no RC 509142, was registered in 2004 as a corporate entity. We engage in the importation, distribution, and support services of ICT products from Original Equipment Manufacturers (OEM) across the country over the years.

We are recruiting to fill the position below:

Job Title: Brand Communication Strategist

Location: Ikeja, Lagos
Employment Type: Full-time

Overview

• Responsible for brand building while optimizing the efficiency and effectiveness of all elements of the marketing mix.
• Responsible for Communications management and CSR to ensure value is added to the company’s brand.
• Manages Public Relations initiatives and the use of external media with the goal of enriching PR and perception.

Brand Management:

• Provides expertise to the company in relation to brand development and maintains an awareness of any relevant developments in the field
• Provides support in the development of advertising/communication concepts in support of brand-building initiatives that can be successfully executed in the marketplace
• Develops and manages brand-specific promotions based on needs and lifestyle to achieve specific market objectives (i.e. acquire new customers and stimulate usage among existing customers)
• Coordinates all relevant stakeholders to ensure the campaign is implemented for all propositions
• Develops initiatives to increase customers satisfaction
• Contributes to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spends, revenue per customer (where applicable), return on investment, etc.

Media Relations:

• Manages all inbound media inquiries and works with the relevant spokespeople, often Management, recommend appropriate response(s)
• Sustains positive relationships with media contacts through a comprehensive program of news briefings, visits, releases, special events, and other relationship-building activities
• Manages media contact database, and information release distribution system to ensure the proper perception of the corporate image
• Corporate Reputation
• Develops exceptional grasp of the business, its style, and priorities, and works in close cooperation with all relevant departments, particularly marketing
• Assists in delivering marketing and PR plans in support of the corporate marketing strategy and takes responsibility for the implementation of plans with minimal supervision
• Brings news ideas to the team
• Oversees the development of content for press releases, articles, and news bulletins, with minimal editing from senior colleagues
• Helps raise the company's media profile and positioning as well as monitoring reputation and press mentions

Required Educational / Experience

• Bachelor's Degree in Marketing, Business or a related field, marketing strategy
• With at least 2 - 3 years of experience in a related role.

Required Behavioral Skills:

• Strong communication skills
• Ability to Build Client Relationships,
• Excellent innovative skills
• Good Writing and Public Speaking Skills,
• Leadership and People Management Skills,
• Detail-Orientated
• Organization and Multi-Tasking Skill.

Application Closing Date
26th December, 2022.