Digital Marketing Lead at Fazsion Limited

Fazsion is a cross-border e-commerce marketplace offering authentic European and UK Highstreet fashion brands for Men, Women, and Kids such as H&M, Jack&Jones, Selected Homme, Diesel, Henley, Gabba, Bellfield, No problem, Vero Moda, Zara, Boohoo, Pretty Little Things, Nelly, Tommy Hilfiger, Calvin Klien, Adidas and others. Fazsion operates out of warehouses in Lagos, Germany, and London. We help our customers source, ship, and deliver their inventory needs to their doorstep end to end. We aim to make stocking up your store as easy as possible.

We are recruiting to fill the position below:

Job Title: Digital Marketing Lead

Location: Lagos
Employment Type: Full-time

Responsibilities

• Planned and execute all website, SEO/SEM, database marketing, email marketing, social media marketing, and display advertising campaigns.
• Launch paid advertising campaigns through Google Ads, Facebook, Instagram, etc to increase qualified leads and brand awareness
• Identify trends and optimize website performance.
• Assist in the formulation of strategies to build a lasting digital connection with our audience
• Use advanced metrics to measure the success of a marketing campaigns
• Implement email marketing campaigns to nurture leads and our customers
• Perform keywords research, and keyword mapping and looked for areas where we could take advantage
• Measure and report on digital traffic and performance using a variety of web analytic tools
• Carry-out search engine optimization on our website to increase reach and online visibility
• Continuously optimize paid advertising campaigns to maximize ROI
• Manage the company’s social media handles
• Assist in developing and executing projects and events to create content
• Plan and monitor the company presence on the website and all social media handles
• Brainstorm and implement experiments and conversion tests

Requirements

• Candidates should possess a B.Sc / HND Degree 
• Proven 3+ years of experience in Digital Marketing
• Experience with social media, Google Ads Email Campaigns, and SEO/SEM
• Computer skills include PowerPoint, Word, MS Excel, Canva
• Excellent understanding of digital marketing concepts and best practices
• Self-motivated with the ability to work independently and collaboratively
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills.
• Presentation Skills: The ability to develop a story based on data to present to internal and external team members.
• Reporting: Consistently report on campaign performance to the Line manager.
• Teamwork: Work across all departments to achieve common goals.
• Results Oriented: Have a clear sense of company, team, campaign, and personal goals. Develop a path toward each and demonstrate progress toward results on a regular basis.

Skills:

• B2B Marketing - ability to understand the difference between B2B and B2C marketing 
• Copywriting/Storytelling using visuals
• Digital Marketing - FB, Instagram & Twitter, Linkedin and TikTok
• Tech Savvy/Knowledge of Tech Sector - understanding trends and how it applies to our business, 
• Branding / PR.

Application Closing Date
20th January, 2023.