Marketing Manager at the Place (Smackers Limited)

The Place is a trademark of Smackers Limited. It is a profitable player in the QSR industry in Nigeria with great prospects and staff strength of +1400 employees. Currently, our operations span across 17 locations (15 stores and 4 central operation units) in Lagos, Nigeria, with rapid expansion plans to penetrate more locations in the short to medium term.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lekki Phase 1, Lagos
Employment Type: Full Time

Job Description

• The Marketing Manager will be responsible for achieving revenue goals by developing and executing sales and marketing plans, in-person sales meetings and networking, marketing the entire restaurants chain and functioning as a public relations spokesperson to promote the restaurant chain locally.
• The Marketing Manager will also be responsible for developing, implementing and tracking marketing programs that increase
• The Place brand exposure and boost our restaurant, nightlife and hotel sales. 
• The Marketing Manager will require a thorough understanding of business and marketing strategy and will become the brand ambassador for The Place. This includes excellent communication skills with staff, vendors, food writers and bloggers, Newspapers, local businesses and the community. It also requires the ability to project manage, multi-task and problem solve in a fast-paced environment.

Qualifications

• Understand and communicate marketing strategy and objectives to the CEO, restaurant management and staff
• Partner with Restaurant, nightlife and hotels Managers to plan and execute sales building activities that will build relationships, which will increase customer count, check average and outside sales
• Deploy web, social media, email, collateral, merchandise, and other communications effectively with corporate support team
• Coordinate partner, community, and vendor relationships.
• Establish goodwill and build relationships within the community and with the overall QSR food, nightlife and hotel concept for the business.
• Identify and capitalize on strategic partners that complement the brand.
• Plan and execute marketing events in coordination with relevant stakeholders
• Collect and analyze data to improve marketing programs
• Assists and/ or completes additional tasks as assigned
• Must clearly be able to demonstrate growth in sales as a result of marketing efforts

Other Requirements:

• Bachelor’s Degree in Marketing, or similar discipline
• 2 - 5 years professional experience in Marketing, Public Relations, Sales, Advertising, or Publishing with a demonstrated track record of driving results
• Industry experience in managing/ marketing entertainment and leisure business is a huge advantage
• Must possess an entrepreneurial spirit and be creative and innovative with marketing approaches
• Maintain a professional, neat and well-groomed appearance adhering to Company standards
• Proficient in Windows Office, Microsoft Office suite
• Knowledge of online technology and implementation with particular interest in blogs, social networks, virtual worlds, wiki’s, mobile and other emerging trends- including but not limited to Facebook and Twitter, Instagram, LinkedIn and Wordpress etc.
• Superior knowledge of Social Media landscape, networks, toolsets
• Management of a professional blog for an organization and/or business.

Application Closing Date
19th January, 2023.