Chief Marketing Officer (Sweat Equity) at OppApp

OppApp is a new early-stage Educational technology (EdTech) and Service Provider startup based on an ambitious & exciting, yet realistic product vision. Africa is the world's youngest continent and expanding the fastest. The number of young people working in Africa will rise to 375 million by 2030. The International Monetary Fund estimates that by 2035, there will be more young Africans joining the workforce each year than there are in the rest of the world put together due to population growth on the continent. The number of young individuals looking for work is much higher than the number of opportunities that are open to them. The skills of young people entering the workforce and the needs of companies are also out of sync.

We are recruiting to fill the position below:

Job Title: Chief Marketing Officer (Sweat Equity)

Location: Lekki Phase 1, Lagos (Remote)
Employment Type: Full-time

Job Description

• The individuals who will be hired for this position will be given a significant amount of equity given that the company is at ideation stage.
• The person is fully remote.
• The company is in its pre-seed with interest from few VCs once an MVP is made and possible grants from NEAR protocol.
• We are at a critical stage in our growth and have an urgent need for a Chief Marketing Officer. Ideally, we want someone with previous startup experience who has experience in all phases of the design process.
• We are looking for someone to join our Executive Team as our Chief Marketing Officer reporting to our CEO, who is passionate about helping organizations win and bringing out the best in people.
• They are looking for a CMO with an exceptional and proven track record of achieving viral network growth.

Duties and Responsibilities

• Design and implement the marketing strategy.
• Develop key partnerships.
• Oversea the social media channels.
• Develop, grow and nurture the community.
• Ensure incentive strategies align with growth in the network.
• Be an advocate for the company and represent them at relevant conferences.

What You Will Be Doing:

• Reviewing product vision and roadmap documents to understand the key technical differentiation of our product versus the competition.
• Drafting key marketing messages centered around this differentiation and deciding which customer personas to target.
• Reviewing campaigns that were ineffective in delivering the key messages to the target persona(s), identifying the root cause of the ineffectiveness, and providing targeted coaching for your team to design better campaign plans.

What You Won’t Be Doing:

• Developing marketing messages based on customer feedback.
• Developing generic marketing messages that are not based on a deep understanding of the product-customer fit
• Making low-level decisions on specific content pieces or reviewing content copies.

Chief Marketing Officer Key Responsibilities:

• Design and deliver bold, strategic marketing campaigns tailored to each of our products’ differentiating factors and key buyer personas.

Basic Requirements

• Candidates should possess a Bachelor's Degree or Higher Degree qualification with 5 - 8 years work experience.
• Experience leading a team in product marketing for an enterprise software product.
• Experience in driving the marketing changes from the acquisition of a new company or product.
• Have strong opinions and not be afraid of sending out industry-disruptive messages.
• Availability to start working within 30 days of receiving an offer.

You Will Have:

• Prior experience as a CMO
• Experience with a big name game studio or metaverse gaming company
• Proven track record of achieving viral growth in the community and user base
• Knowledge of the P2E sector
• Experience with successful NFT drops

Nice-to-have Requirement:

• Experience as a marketing leader for a broad portfolio of B2B software products.

Benefits
What’s in it for you:

• Meaningful early-stage shares equity
• Large token allocation
• A well thought through concept and business plan with early-stage validation
• No salary until funding can be achieved, all pending salary arrears will be prorated and paid upon funding.
• Remote Flexibility
• Tons of influence and input, you will not be a cog in a wheel here!
• Co-Founder and Director

Application Closing Date
31st January, 2023.