OppApp is a new early-stage Educational technology (EdTech) and Service Provider startup based on an ambitious & exciting, yet realistic product vision. Africa is the world's youngest continent and expanding the fastest. The number of young people working in Africa will rise to 375 million by 2030. The International Monetary Fund estimates that by 2035, there will be more young Africans joining the workforce each year than there are in the rest of the world put together due to population growth on the continent. The number of young individuals looking for work is much higher than the number of opportunities that are open to them. The skills of young people entering the workforce and the needs of companies are also out of sync.
The individuals who will be hired for this position will be given a significant amount of equity given that the company is at ideation stage.
The person is fully remote.
The company is in its pre-seed with interest from few VCs once an MVP is made and possible grants from NEAR protocol.
We are at a critical stage in our growth and have an urgent need for a Chief Marketing Officer. Ideally, we want someone with previous startup experience who has experience in all phases of the design process.
We are looking for someone to join our Executive Team as our Chief Marketing Officer reporting to our CEO, who is passionate about helping organizations win and bringing out the best in people.
They are looking for a CMO with an exceptional and proven track record of achieving viral network growth.
Duties and Responsibilities
Design and implement the marketing strategy.
Develop key partnerships.
Oversea the social media channels.
Develop, grow and nurture the community.
Ensure incentive strategies align with growth in the network.
Be an advocate for the company and represent them at relevant conferences.
What You Will Be Doing:
Reviewing product vision and roadmap documents to understand the key technical differentiation of our product versus the competition.
Drafting key marketing messages centered around this differentiation and deciding which customer personas to target.
Reviewing campaigns that were ineffective in delivering the key messages to the target persona(s), identifying the root cause of the ineffectiveness, and providing targeted coaching for your team to design better campaign plans.
What You Won’t Be Doing:
Developing marketing messages based on customer feedback.
Developing generic marketing messages that are not based on a deep understanding of the product-customer fit
Making low-level decisions on specific content pieces or reviewing content copies.
Chief Marketing Officer Key Responsibilities:
Design and deliver bold, strategic marketing campaigns tailored to each of our products’ differentiating factors and key buyer personas.
Basic Requirements
Candidates should possess a Bachelor's Degree or Higher Degree qualification with 5 - 8 years work experience.
Experience leading a team in product marketing for an enterprise software product.
Experience in driving the marketing changes from the acquisition of a new company or product.
Have strong opinions and not be afraid of sending out industry-disruptive messages.
Availability to start working within 30 days of receiving an offer.
You Will Have:
Prior experience as a CMO
Experience with a big name game studio or metaverse gaming company
Proven track record of achieving viral growth in the community and user base
Knowledge of the P2E sector
Experience with successful NFT drops
Nice-to-have Requirement:
Experience as a marketing leader for a broad portfolio of B2B software products.
Benefits
What’s in it for you:
Meaningful early-stage shares equity
Large token allocation
A well thought through concept and business plan with early-stage validation
No salary until funding can be achieved, all pending salary arrears will be prorated and paid upon funding.
Remote Flexibility
Tons of influence and input, you will not be a cog in a wheel here!
Co-Founder and Director
Application Closing Date
31st January, 2023.
Method of Application
Interested and qualified candidates should send their Resume, Portfolio, and Cover Letter to: [email protected] using the Job Title as the subject of the mail.
Note
So, if you’re a seasoned Chief Marketing Officer with 5+years of experience, please apply.
This is a startup, there is no salary until we can raise. Founder is open to team members having a main job until funding is secured.
Again this is NOT A PAID POSITION, this is for equity in company & a large token allocation. Once we generate revenue or receive an investment then we can pay ourselves salary. All pending salary arrears will be prorated and paid upon funding.