Analyst - Campaign Management, Marketing at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Campaign Management, Marketing

Job Identification: 1913
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 2
Reports To: Manager Campaign Management
Division: Marketing

Mission

• Assist in the development, implementation and measurement of various Below The Line (BTL) campaign programmes that focus on customer retention and customer life-cycle management.
• Also leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend.

Description

• Develop and execute BTL with the aim of generating incremental revenue and reducing churn on the network
• Manage the implementation, tracking and measurement of marketing campaigns
• Write, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
• Regularly monitor and measure ROI of campaigns and take key decisions regarding continuity or modification of campaigns
• Collect and use data to inform new campaigns and the evaluation of existing ones
• Analyse outbound and inbound campaign results and propose recommendations to the business based on campaign performance and evaluation
• Execute overall customer base strategy to include but not limited to acquisition quality, welcome engagement campaign, upgrade and cross sell strategy, base migrations and retention strategy
• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
• Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
• Analysis of the customer base to identify segments that have revenue upliftment opportunity or who are at risk that require campaign intervention
• Take ownership of the Go-to-market process, ensuring all processes and customer journeys are designed and followed
• Design monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line with strategy
• Perform any other duties as may be assigned by the Manager, Campaign Management

Requirements
Education:

• First Degree in any related discipline
• Fluent in English.

Experience:

• 3 - 7 years’ experience including:
  • Experience in Database/Direct Marketing or Product Management in telecommunications industry
  • Expertise in experimental test design
  • Experience in developing test design, significance testing, establishing error ranges, and key success metrics
  • Experience with major campaign management platform(s) within telecoms industry
  • Demonstrable data-mining, analytical skills and segmentation techniques
  • Experience working in a medium sized organization
  • Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.

Application Closing Date
6th February, 2023 (11:59PM).