Digital Marketing Manager at Eunisell Limited

Eunisell Limited is a specialty chemicals and engineering solutions company, supplying key chemicals and production solutions to a wide range of customers operating in different sectors in Africa.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos
Employment Type: Full-time

The Opportunity

• The Candidate will build, plan and implement the overall digital marketing strategy for the company.

Roles and Responsibilities

• Creating, developing and identifying digital marketing strategies & opportunity to grow sales and drive traffic to our website and social media platforms.
• Plan and oversee the execution of all digital marketing initiatives, including email marketing, pay-per-click (PPC) advertising, and social media marketing etc.
• Ensure all digital marketing deliverables and contents are in compliance with our brand strategy & relevant Standard Operating Manuals.
• Monitoring the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Achieving all set KPIs vis-a-vis Return on investment (ROI) for Digital Marketing activities
• Keeping tracks of, and utilizing latest trends, new platforms, best practices, and technologies in the chemical & energy sector to develop brand visibility and grow sales.
• Prepare contents and manage the digital marketing channels.
• Track and measure SEO and Google Analytics metrics and provide reports for management reviews.
• Plan and execute all digital marketing including SEO/SEM, marketing database, email, bulk sms, social media and display advertising campaigns.
• Brainstorm new and creative growth strategies
• Conduct research and interviews of industry professionals to learn more about current trends, developments, and perceptions about the subject matter, and incorporate their views in blogposts.
• Build and maintain an inbound marketing plan for the company.
• Generating quality and convertible or commercial leads for the sales team.
• Manage and oversee the digital marketing budget
• Research and forecast future sales and online performance trends
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Ensure that digital marketing contents have keywords and trending topics to drive traffic to the website
• Carry out graphics design when needed.
• Performing other work-related duties as assigned by management.

Job Requirements & Qualifications

• Candidates should possess an HND / Degree in relevant discipline
• Minimum of 4 years’ experience as a digital Marketing Manager or similar positions
• Knowledge of HTML & CSS as well as basic design principles – UX/UI
• Good experience in word press/CMS as well as Marketing automation, SEO & CRM
• Good knowledge of website analytic tools, data analytics & querying
• Proven experience and knowledge of social media marketing, using various platforms
• Good knowledge of Microsoft Office applications including Spreadsheet & slide decks.
• Excellent organizational and time management skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Must be strategic, possess strong attention to detail, demonstrate good communication skills.
• Candidates are required to submit sample or links to their work portfolio.

Application Closing Date
13th February, 2023