Design Synchrony helps to create more time for "Key Activities" by handling the important yet generic tasks for businesses. We want to free up time for more brainstorming sessions, growth, and increased bottom line. Tasks like: Branding, UI/UX, Website design/development and management, Printing, Graphics and Social media management.
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Nigeria
Employment Type: Full-time
Job Summary
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Digital marketing managers will work with the supporting teams (such as programmers…), and vendors to launch campaigns on time and on budget.
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate
Create digital marketing campaigns.
Ensure consistency in the brand messaging.
Work with the sales team to coordinate marketing campaigns.
Prepare emails and newsletters to send to current customers.
Launch promotional offers and events to attract new customers.
Optimize the business website to increase online traffic.
Follow best practices for social media marketing on different platforms.
Conduct regular audits for social media and website marketing performance.
Maintain and monitor online listings across various e-commerce platforms.
Track marketing metrics and analyze digital data to measure marketing success.
Requirements and Skills
B.Sc / MS Degree in Marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google AdWords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Excellent writing skills and verbal communication abilities
Attention to detail and ability to multitask and manage multiple projects
Strong analytical thinking and problem-solving abilities
Capable of identifying, attracting and engaging target audiences
Up-to-date knowledge of digital marketing trends and developments
Creative in devising informative, engaging and motivational digital campaigns
Proven marketing experience on different digital platforms
Experience with leading and managing social media marketing campaigns
Knowledge of email, newsletters, push notification and display advertising campaigns
Ability to use SEO, SEM and marketing databases for promotional purposes
Understanding of landing pages optimization, user funnels and A/B testing
Proficiency in using website analytics tools, ad serving tools and marketing software
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: [email protected] using the Job Title as the subject of the email.