Product Marketing Executive at PiggyTech Global Limited (PiggyVest)

PiggyTech Global Limited (“PiggyVest”) is a financial service company that helps customers achieve financial freedom through responsible savings and on-the-go investment. PiggyVest is the largest online savings and investing platform in Nigeria. With a growing user base of over 1.2 million customers, PiggyVest is growing its suite of innovative products to further help people better at financial management and planning.

We are recruiting to fill the position below:

Job Title: Product Marketing Executive

Location: Nigeria
Job Type: Full-time

About the Role

• We are looking to hire a Product Marketing Executive, who will be responsible for studying our products and identifying key features that will attract our target audience, and developing effective marketing strategies that promote our product value to our customers.
• This is a cross-functional role and you will collaborate with highly talented individuals from different products and across the Engineering, Business Development, Content, and Design teams who have a track record of successfully building the brand.

Who are we looking for?
Someone who:

• Is genuinely passionate about understanding the brand and how it translates into the customer experience.
• Is committed to excellence and ensuring the team is successful.
• Will create and execute innovative strategies, and marketing plans that drive awareness, engagement, and product adoption.
• Will collaborate closely with the content and design team to guide and develop the ideal content and positioning for outbound programs. Also, ensure that product narratives resonate with our customers and speak to their challenges.
• Is detail-oriented, and uses qualitative and quantitative data to obtain insights into customers’ usage of our product's features.
• Understands the competitive landscape. How the market is positioned, what our value advantage and key product market differentiators are.
• Will serve as a key partner to the product management and engineering teams, help to craft and modify our roadmap based on customer and user feedback, as well as market and competitive trends.
• Will be involved with planning product launch events and other experiential marketing activities.

Requirements

• 3 years work experience in a data-driven Product Marketing role.
• You have experience with customer segmentation, market analysis, and building business cases to improve the customer and user experience.
• Familiar with product marketing tactics (e.g. integrated marketing campaigns).
• Experience in working with a high-growth (fintech) startup or marketing agency is a plus.

Application Closing Date
Not Specified.