Africa Marketing Manager at Hantec Markets

Hantec Markets is a regulated financial broker based in London with a large global presence, with offices in 12 countries and continued expansion plans. Founded in 1990, our goal is to provide an unrivalled trading experience that demonstrates fairness and transparency in every aspect of its delivery to maintain a stable and secure environment for its customers to learn, develop and trade.

Our primary focus is to offer CFD's in a wide range of products including currencies, commodities and bullion with fast execution, delivered through a tailored service that is supported by an industry-leading excellent customer experience.

We are recruiting to fill the position of:

Job Title: Africa Marketing Manager

Location: Lagos
Employment Type: Full-Time
Department: Marketing

Objectives of this Role

• Build and develop the Hantec Markets brand in Africa, forming alliances and partnerships as necessary.
• Create, refine, and execute media strategies and plans to achieve growth and revenue targets.
• Working in conjunction with the global marketing team, developing affiliate campaigns.
• Devise and execute brand campaigns – outdoor, press, TV/Radio.
• Drive and maintain ‘influencer’ marketing across Africa.
• Devise and execute lead generation campaigns from start to finish, leveraging internal support and driving collaboration with our London Headquarters and other global offices.
• Analyse customer insights, monthly trading volume, client trends (active versus inactive accounts), market analysis, and marketing best practices to build successful strategies and campaigns.
• Partner with our creative team in Nigeria, London, and Dubai, to plan and devise Africa specific marketing collaterals - emails, banners, social media ads.
• Maintain relationships with key marketing partners to ensure Hantec Markets achieves maximum share of voice.
• Lead performance marketing, design, test and evolve lead nurturing tactics across Africa.

Daily and Monthly Responsibilities

• Working in partnership with the creative teams in Nigeria, London and Dubai, developing creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets specific to Africa.
• Conceptualise and execute on multi-channel Africa campaigns ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customers and internal touch points, participation in events, documenting business processes, and providing additional sales support as and when required.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Develop and maintain relationships with key local marketing partners to ensure Hantec Markets achieves maximum share of voice.

Skills and Qualifications

• Bachelor's Degree in Marketing, Business, or related field from a UK/US/European University.
• Excellent written and verbal communication skills.
• Proven experience in developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Experience of marketing in Africa.
• Proficiency with online marketing and social media strategy.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online