Product Marketing Manager at Fosad Consulting Limited

Fosad Consulting Limited is a professional services firm established to provide quality consulting services to desiring clients, whose primary objective is to focus their management and technical resources on their core competence.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Lekki, Lagos
Employment Type: Full-time

Job Description and Responsibilities

• Study company products to gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
• Create buy-in for the product vision both internally and with key external partners
• Develop product marketing strategies (pricing, advertising, product launching)
• Translate product strategy into detailed requirements and prototypes
• Translate technical details into benefits for the user. Scope and prioritize activities based on business and customer impact
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Work closely with engineering teams to deliver with quick time-to-market and optimal resources
• Drive product launches including working with public relations team, executives, and other product management team members
• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
• Follow and analyze market trends to position products
• Act as a product evangelist to build awareness and understanding. Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Represent the company by visiting customers to solicit feedback on company products and services
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Create and manage budgets for the product.

Requirements & Skills

• Interested candidates should possess a Bachelor's Degree in relevant fields.
• Proven work experience (3 - 5 years) in product management or as an associate product manager.
• Proven track record of managing all aspects of a successful product throughout its lifecycle.
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management.
• Solid technical background with understanding and/or hands-on experience in software development and web technologies.
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job.
• Excellent written and verbal communication skills.
• Brand storytelling &Public Speaking.
• Proficient in A / B testing, Data analysis &PowerPoint presentation.

Application Closing Date
Not Specified.