Brands and Marketing Manager at a Food and Beverage Company - Konvert Global Talent

Konvert Global Talent - Our client, one of the big player in FMCG, who are into production of Carbonated Soft Drink, Energy drink, Milk related products, is recruiting to fill the position below:

Job Title: Brands and Marketing Manager

Location: Isolo, Lagos
Employment Type: Full-time

Job Description

• Our client is looking to hire a Brands and Marketing Manager who will run the daily activities of the marketing team, develop brands initiatives and device effective campaign strategies to increase market visibility of the company's product.

Key Responsibilities

• Research and determine product weaknesses and areas to be modified
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Oversee new and ongoing marketing and advertising activities
• Align the company around the brand’s direction, choices and tactics
• Devise innovative growth strategies
• Creating designs and layouts for media outlets
• Monitor market trends, research consumer markets and competitors’ activities
• Making decisions about the cost of branding and analyzing trends in customer spending
• Overseeing social media accounts and ensure brand consistency
• Manage a team of marketing people working on brand initiative

Requirements
Education:

• Higher Degree Diploma in Art / Science or Bachelor in Art / Science / Education
• Degree in Marketing or a related field

Requirements and Skills:

• Proven working experience as Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices

Application Closing Date
13th March, 2023.

Method of Application
Interested and qualified candidates should send their CV / Resume to: [email protected] using the Job Title as the subject of the mail.