Product Marketing & Event Lead at Appzone Limited

Appzone Limited is Africa's leading provider of Integrated Banking and Payment software platforms and incidentally creator of BankOne; the world's leading cloud infrastructure for Banking and Payment processing targeted at Small and Medium financial Institutions.

We are recruiting to fill the position below:

Job Title: Product Marketing & Event Lead

Job Opening ID: 110
Location: Lagos
Employment Type: Full-Time
Industry: IT Services

What you’ll do 

• Define and manage implementation of Qore's B2B marketing product strategy and develop business cases as required 
• Employ Agile methodologies to actively solicit client and market feedback to guide the product strategy 
• Manage a build/buy/partner approach to strategy execution 
• Inbound and Outbound Marketing -Create powerful messaging and collateral that highlights our product differentiation and market leadership to audiences ranging from developers to executives 
• Define and quantify the total addressable market for data processing and create metrics to track our progress in this market 
• Develop the sales tools that support the promotion and selling process of our products and services 
• Create and promote thought leadership to position the company and key representatives as industry experts 
• Create a scalable process to capture, organize, and update content created throughout the company and community (blog posts, demos, scripts,) for maximum reuse 
• Plan and manage events – product launches, hackathons etc.  
• Lead product launches and build go-to- market strategies across online and field sales channels 
• Identify opportunities to provide value and grow the business and work with cross-functional partners to implement those ideas 
• Drive product concept validation and customer segmentation to inform roadmap prioritization and go-to- market planning  
• Partner with sales and marketing teams to bring product narratives to life via integrated campaigns that drive pipeline and support revenue goals 
• Be an internal, and occasionally external, evangelist for our product and services 
• Lead online advertising campaigns that drive awareness and demand-generation campaigns.
• Create and manage budgets for the product.

Requirements

• A minimum of 3 years of experience in developing marketing campaigns is required and BS Degree in Marketing, Business or technology field.
• Proven experience in marketing management fundamentals
• Working knowledge of web analytics tools (Google Analytics, WebTrends) 
• Knowledge in Digital Marketing, Product Marketing, CRM systems and marketing automation 
• Demonstrable experience in launching new B2B products and solutions into vertical markets, preferably technology based and to global audiences 
• Experience in process driven environments following sound PMI/PMP, Agile methodologies is preferred 
• Collaborative and Courageous, Analytical, Creative, Action-oriented self-starter mindset
• Excellent oral and written communication skills
• Ability to work and thrive in a fast-paced, technology-focused organization
• Effective time management skills and the ability to multi-task
• Demonstrate a successful track record of innovative problem solving and leadership
• Proven ability to passionately lead and motivate a team to achieve superior performance
• Superior understanding of brand and consumer values
• Strong interpersonal and team leadership
• Inquisitive nature and ability to translate consumer attitudes and behaviors into hypothesis and business opportunities
• Demonstrated leadership in delivering complex solutions for the business, consistently working ethically and with integrity is required
• Demonstrated experience, and proven track record, of working across multiple brands and partners simultaneously to deliver a quality product on time/budget is preferred
• Proven ability to effectively build and manage stakeholder relationships within and across departments and geographies is required.

Benefits
Qore provides the rare opportunity to make history in the financial space for Africa by Africans, while working with the smartest, brightest & coolest minds in Africa. Our people & culture team continuously thinks of innovative ways to improve employee experience and some of the other benefits of working with Qore includes:

• Very Competitive & Rewarding Pay
• Flexible work mode
• Medical Insurance
• Paid Lunch for onsite work
• Lifelong Learnings.

Application Closing Date
Not Specified.