Content and Marketing Lead at Thepeer

Thepeer was birthed with one major goal, to solve underlying problems existing in the payment and technology space. In simple terms, connecting wallets together. In more complex terms, wallet interoperability. Our product allows customers of businesses (e.g Eversend, Barter, Chippercash, etc.) to send money across each other seamlessly, direct charge accounts and pay for items online from any business available on Thepeer.

We are recruiting to fill the position below:

Job Title: Content and Marketing Lead

Location: Lagos
Employment Type: Full-time

Who are we Looking for?

• We are looking for an experienced content and marking lead who will work collaboratively across the business function and with key internal and external stakeholders (to develop and implement content marketing and consumer communications strategies and deliver profile-raising campaigns.
• This role will drive awareness, interest, and excitement for our clients mission and products through proactive communications, content and events efforts.

Responsibilities

• Content and Communication Strategy: develop the consumer-oriented, lifestyle media and content strategy to deliver omnichannel communications campaigns which address key business, consumer segment and brand needs.
• Content Creation and Deployment: owns and leads the deployment of consumer-facing content and communications campaigns to maximize reach and improve ROI.
• Content Calendar: collaborate with the brand team to create a content and communications calendar that is aligned to the annual brand calendar
• Secures Opportunities: Identifies, partners with/curates unique opportunities and events to profile our clients products in an experiential way to generate exposure for the brand.
• Media Engagement: cultivate, oversee and expand relationships with consumer-facing media to achieve brand profiling and desired positioning.
• Media Plan Deployment: prepare media plans and draft stories/narrative/press releases to address communication priorities and achieve desired brand positioning. This includes planning, buying and deployment of media amplification.
• Digital communications: Work and liaise closely with internal teams to ensure correct news andregular content updates. Utilize the website as a key communication tool to support content marketing. Utilize SEO, amplification and programmatic, within regulatory parameters, to improve website traffic generation leading to improved awareness and understanding of metrics and website lead generation.
• Reporting: Record and analyze data to track progress against key metrics and prepare relevant reports.
• Budget Management: Manage the content marketing and communications budget to deliver the business KPIs with effective.

Qualifications

• Master's Degree or equivalent in Brand Marketing, Communications or relevant study
• Brand / Consumer / Digital / Content Marketing, communications / PR, account management/program management and PR experience at an agency or in a corporate setting
• In-depth experience managing brands and executing communications campaigns across different channels
• Familiar with B2B marketing and sales as well as the Fintech Industry.
• Skilled in writing campaign plans for short- and medium-range programs to engage journalists, bloggers and broadcast media in co-creation of stories with solid experience of creative storytelling, developing, pitching and securing stories
• Familiar with harnessing traditional and social media outlets to promote consumer messages for products and brands
• Ability to work cross-functionally and with external agencies to build strong working relationships and manage/deliver communications campaigns
• Proficiency in English with superior written and oral communication skills
• 5years of experience as a manager in Content Production or Communications
• Excellent storytelling and verbal communication skills
• Knowledge of CRM software (HubSpot, Oracle, or Sage) and social media monitoring tools.

Why you should Join us
Best in company culture:

• We operate a ‘flat’ hierarchy here at Thepeer. While we have an organisational structure in place, we like our day-to-day operations to be open and free from bureaucracy. What this means for us is that we are very open to innovation, welcoming of new ideas and can move fast with things.
• We are very cool and exciting people that love to have fun with the work we do and love to have similar people on the team to retain and improve that culture.
• We are building a diverse & inclusive work environment where everyone irrespective of their differences can thrive.
• We are empathetic people. We are all humans and if you agree, everyone has their highs and lows. We care about your physical, mental and general well-being and are more than willing to support you to get you to your best.

Benefits

• Health insurance
• Work tool (Macbook )
• Two(2) therapy sessions a month if needed
• Learning & Development ($500 / year)
• Paid Leave
• Performance bonus at the end of the year
• Retreat/yearly team offsite
• A chance to create the best payment experiences for businesses and their customers across the world.

Application Closing Date
15th March, 2023.