Market Research Analyst at Choice International Group

Choice International Group - CIG Motors Co., Limited is the representative of GAC Motor in Nigeria. It began its operations in 2013 following a pact signed with Guangzhou Group Automobile Group Co., (GAC Motor) to establish and manage distribution networks in Nigeria and subsequently Africa. CIG Motors Co., Ltd started with the introduction of 2 major models; the GA3 Saloon and GS5 SUV models of GAC Motor; with a subsequent introduction of 3 more models in 2016 and 2017. As at date, CIG Motors has introduced 6 GAC Motor models into the Nigerian market; GA3, GA3S, GS3, GS4 and the Standard Luxury SUV GS8 (which is the flagship model).

CIG Motors Co., Limited recently introduced the Mini Space Bus GN8 and intends to cover the Nigerian market with the world’s best in terms of automobiles. CIG Motors Co., Ltd recently signed another landmark technical assembly agreement with a new partner, Jiangxi Jiangling Motors Import and Export Co., Ltd, thereby extending it’s vehicle models to include all commercial vehicles and cars of GAC, ZNA, Dongfeng (DFAC) and JMC brands. The company holds its brands in very high esteem and makes very conscious investments behind the master brand and a focused communication investment in the value proposition packages.

We are recruiting to fill the position below:

Job Title: Market Research Analyst

Location: Victoria Island, Lagos
Employment Type: Full-time

Description 

• Use appropriate data collection methodology including online and telephone based research to meet the objectives of assigned market research projects.
• Research and compile data related to current product market, customer demographics and interest, and factors influencing products/services demand; analyse results to identify ways of maximising sales and market penetration of current products/services.
• Compile data related to competitor products/services.
• Make recommendations related to research findings, structuring analysis and deliverables to ensure stakeholder requirements are met.
• Maintain up-to-date knowledge of the industry’s best practices, strategies, and offerings.
• Identify potential new products/services or markets through research.
• Deliver reports and presentations of findings to senior management.
• Identify prospects that fit the target demographic and use product knowledge to showcase the solutions that our company can offer to prospects.

Requirements

• Interested candidates should possess a Bachelor's Degree in relevant fields with 5 - 8 years work experience.
• Strong attention to detail
• Ability to interpret data, bridge data gaps and identify areas of risk and opportunity
• Excellent verbal and written communication skills
• Efficient organizational and time management skills.
• Strong IT skills inc. MS office suite, and have knowledge of or be keen to learn data visualisation tools
• Data-driven and research oriented

Salary
N8,000,000 - N8,500,000 annually.

Application Closing Date
30th March, 2023.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] and [email protected] using the Job Title as the subject of the mail.