Social Media Personnel at Bible Society of Nigeria

The Bible Society of Nigeria is a member of the United Bible Societies (UBS), a global fellowship of Non-Denominational Christian organization whose primary mission involves translating the Holy Scriptures into languages people can read and understand as well as production and distribution of the scriptures in various forms to meet the different needs of people. It also organizes life transforming programmes to engage people with the scriptures and raising of funds for its activities

We are recruiting to fill the position below:

Job Title: Social Media Personnel

Location: Lagos Mainland, Lagos
Employment Type: Full-time

Job Description

• The social media personnel is responsible for maintaining / expanding the organization's online community / brand values across various social media channels by actively engaging targeted audience through different forms of digital contents (vis-a-vis videos, images, infographics, text contents etc.) in order to increase brand awareness, improve marketing efforts, attract partners and sponsors nationwide.

Key Responsibilities

• Oversee the development and delivery of the social media content marketing plan/calendar.
• Analyze the performance of content based on multiple Key Performance Indicators (KPIs), such as unique views, conversion rates, and the average time on page
• Co-ordinate the work of other content producers across the departments in BSN to develop content suitable for social media channels to fully engage existing and prospective audiences
• Monitor social analytics - Check what campaigns are working (or not working) across channels for effective ROI.
• Monitor social media channels and respond appropriately to posts / comments and identify issues that require escalation.
• Develop and deliver social media and marketing contents/campaigns across all the social media platforms.
• Research, generate and develop contents suitable for social media use, this includes background research on products, programmes, and target demographics.
• Generate, edit, publish, and share daily content (text, images, video, or infographics) to build stronger connections and encourage community members to take action.
• Expand audience reach with key strategies of turning audiences into followers, followers into customers, partners and/or sponsors.
• Optimize content for keywords and hashtags that perform in top search results
• Proofread all contents to adhere to in-house style guide and brand voice.
• Stay up to date with various methods to create engaging and attractive content.
• Constantly suggesting and orientating staffers and entire organization on social media opportunities for radical operational growth.
• Coordinate livestreaming of all programs/events across all social platforms.

Personnel Specifications

• Applicant should possess a Bachelor's Degree
• Must be digital savvy with proficiency in social media analytics / performance metrics including reach, engagement, response rate, conversation rate, and community growth.
• Skillful in leading social media management/marketing tools such as Hootsuite, Loomly etc.
• Understand social media architectures and how content works on a social web.
• Creative mindset with hands-on tooling in graphic design, video editing and imagery.
• Excellent analytical skills (knowledge of Google Analytics, Tag Manager and SEO is an added advantage.)
• Must be proficient in content writing / content management.
• Self-motivated, detail-oriented, organized, good communicator and a team player with ability to work flexible hours.
• Possession of relevant IT certifications will be an added advantage.

Application Closing Date
4th April, 2023.