Head of Demand Generation at Reliance Health

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are recruiting to fill the position below:

Job Title: Head of Demand Generation

Location: Lagos (Remote)
Employment type: Full-time
Category: Brand and Growth

Description

• The Head of Demand generation at Reliance Health is responsible for the growth of the company’s sales pipeline, by building and optimizing its demand generation machine.
• The ideal candidate will bring extensive experience managing demand generation or customer acquisition teams in a SaaS-based company.
• Our future head of Demand Generation is a sharp, high-energy, hands-on and results-oriented leader, who can inspire and guide a team of marketers to deliver campaigns that meet aggressive ROI targets.

Responsibilities

• To achieve success this position requires an applicant who is a lead generation "machine" who knows how to plan and execute both fast, and to an extremely high quality.
• Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.
• Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website and more that will drive demand in key enterprise accounts and segments
• Define and execute marketing automation processes based on best practices
• Lead a team of experts to deliver highly effective lead generation activities
• Collaborate with product and sales leaders to analyse the buyer journey and leverage commercial knowledge to optimize the marketing activities
• Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks
• Define and track performance KPI the reflect the ROI of the marketing activities you initiate and manage.

Requirements

• At least 5 years of demand generation experience preferably within a SaaS company.
• At least 2 years managing a demand generation/customer acquisition team
• Managed successful SEM and digital marketing campaigns.
• Defined and executed successful account-based marketing campaigns
• Expert in end-to-end digital campaign development, execution, and measurement
• Strong experience with Zoho and/or Salesforce CRM
• Proficient with google analytics.
• Excel power user.
• Fluent English is a MUST.
• Excellent analytical and quantitative skills to interpret data and translate it into actionable changes
• Excellent communication skills, both written and verbal, with close attention to quality and detail.
• Sales oriented: Always ROI driven. You live by the company’s MQLs, SQsL, and Closed-wons metrics.
• Strong organizational skills to effectively manage multiple people, and projects with tight deadlines
• Data-driven & Tech Geek: You enjoy experimenting with new tech platforms and finding new effective ways to generate leads. You will not shy away from writing a query using SQL, you will chart data flows if needed and write a script to generate a report based on CRM data.
• Creative: Work with content writers and graphic designers to increase engagement metrics with marketing collaterals
• Insatiable desire to grow yourself, your team, and the company
• Soul Player: you are passionate about what you do. You will go above and beyond any given task. You can’t help it. It’s who you are

Benefits

• Work alongside & learn from best-in-class talent
• Join a market leader within the Insurance space
• Attractive Salary & benefits
• Unlimited leave days
• Fantastic work culture
• Great work-life balance

Application Closing Date
Not Specified.