Growth Product Manager at Onehealth Nigeria

OneHealth is a Telehealth company that digitizes Pharmacare, using technology to make health care services accessible, and allowing us to remotely manage our patient’s healthcare. Our primary goal is to leverage the power of technology to ensure the right medicines gets to the right hand at the right time.

Using properly curated and analyzed data, we are able to track each patient’s medical background and this translates into a more effective and efficient service for all our patients. We have a large pool of well-trained pharmacists and health professionals who are available on dial to counsel any of our customers without any hassle.

We are recruiting to fill the position below:

Job Title: Growth Product Manager

Location: Nigeria
Job Type: Full Time

The Role
You will be responsible for:

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Devising actionable strategies from customer insights.
• Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
• Managing external agencies for the execution of research projects.
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
• Conveying analysis and recommendations via presentations and written reports.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Driving performance marketing via Demand Generation / Customer Acquisition Funnel, Facebook Ads and SEO / SEM.
• Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
• Driving business growth by developing innovative ideas and campaigns.
• Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

Ideal Profile
Skills required:

• You have at least 2 years of experience, ideally within a Digital Marketing, Consumer Insights / Market Research, or Brand / Product Management role.
• You are experienced in managing a wide range of qualitative and quantitative research.
• You have an Experience in Growth Hacking, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
• You are highly goal driven and work well in fast-paced environments
• You possess strong analytical skills and are comfortable dealing with numerical data
• You enjoy finding creative solutions to problems

What's on Offer?

• Opportunity to make a positive impact
• Strong opportunities to progress your career
• Fantastic work culture.

Application Closing Date
Not Specified.