Product Marketing Manager at Seerbit

Seerbit is a fast growing Financial Technology company that seeks to bridge the gaps identified in Africa’s payment ecosystem, with presence in over 10 African countries and aggressively expanding our footprint in Africa. We are on a mission to shape the future of commerce not just in Africa but across the globe. Our resultsdriven environment enables us to build better products, grow faster and empower everyone on our team to impact our business and our mission to close the payment gaps in Africa.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Surulere, Lagos
Job type: Full-time

What we Need

• We are seeking a dynamic and experienced Product Marketing Manager to join our Marking team. In this role, you will be responsible for developing and executing a product marketing strategy that drives demand, accelerates growth, and enhances our company's reputation as a leader in the industry.
• You will work closely with cross-functional teams, including product management, sales, and customer success, to drive successful product launches and ongoing customer engagement.

What you will Do

• Develop and execute a product marketing strategy that aligns with the company's objectives and supports product growth.
• Create messaging and positioning that differentiates our products from competitors and resonates with our target audience.
• Develop sales enablement materials, including presentations, battle cards, and product briefs, to support the sales team's efforts.
• Collaborate with product management to develop go-to-market plans for new products and features.
• Work with the content team to develop marketing materials, including case studies, whitepapers, and thought leadership pieces.
• Develop and execute marketing campaigns that drive customer engagement and retention.
• Conduct market research to identify customer needs, preferences, and trends to inform product and marketing strategies.
• Monitor and analyze competitive trends and market developments to stay ahead of the curve.
• Develop product marketing strategies (pricing, advertising, product launching).
• Work with various teams (design, content, acquisition, product, sales) to implement strategies.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field. MBA is preferred.
• 5+ years of experience in B2B product marketing, preferably in the financial technology industry.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills with the ability to work effectively across teams and departments.
• Strong analytical skills and experience using data to inform decision-making.
• Demonstrated ability to create messaging and positioning that resonates with a B2B audience.
• Understanding of sales processes and the ability to develop sales enablement materials that support the sales team's efforts.
• Experience with product launches and go-to-market planning.
• Understanding of the financial technology industry and its trends and developments.
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)

Benefits

• Medical cover
• Flexible work schedule
• Profit Share
• Learning and development opportunity

Application Closing Date
Not Specified.