Media Relations Officer at Genesis Cinemas

Genesis Cinemas is one of Nigeria’s leading cinema developers and operators of multiplex cinemas in Nigeria. GC is part of the Genesis Group, a Nigerian based conglomerate established in 1991 with its key focus on hospitality and entertainment with diverse interests in Restaurants, Hotels, Industrial Catering, Cinemas, Family Entertainment Centres and Facility Management.

We are recruiting to fill the position below:

Job Title: Media Relations Officer

Location: Victoria Island, Lagos
Employment Type: Full-time

Duties and Responsibilities

• Leading in the developing, implementing and measuring external and internal Media based communication plans.
• Manage day-to-day media relations/media requests for brand and corporate issues.
• Create a revised media crisis management plan for National and Club use
• Collaborate with marketing and subject matter experts in a timely manner to determine appropriate media responses via various channels.
• Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.
• Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate.
• Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions.
• Help oversee program execution from kick off through to completion.
• Provide guidance and direction to PR agency partners and review all Brand PR materials to ensure communication is accurate, relevant and consistent with Boys & Girls Clubs of Canada's brand and overall corporate messaging and positions.
• Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences.
• Evaluate the effectiveness of media programs and communicate results back to business.
• Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements.

Qualifications and Requirements

• Bachelor's Degree in journalism, Mass Communication, PR, marketing or related field.
• Experience handling a press conference.
• Excellent written and verbal communication skills.
• Ability to pitch to media.
• Knowledge of consumer marketing.
• An ability to work on big strategy plans as well as day-to-day tasks.

Application Closing Date
10th April, 2023.