PPC Analyst (Remote) at ConcreteRose Workforce Solutions

ConcreteRose Workforce Solutions is a full-desk workforce agency that recruits, hires, upskills, and outsources talent and deploys said talent globally to solve business needs. These are all services that can be offered remotely but are still critical to the establishment, survival, and scalability of any business, operation, or project.

We are recruiting to fill the position below:

Job Title: PPC Analyst

Location: Nigeria (Remote)
Employment Type: Full-time
Client: U.S.-based digital workforce agency

Black Rose Candidates

• A black rose is the ideal candidate. A black rose for this role is a result-driven digital marketer who has proven experience maximizing impact, traffic, and revenue for clients’ paid ad campaigns.
• They will have experience working successful PPC campaigns for a variety of clients spanning multiple industries.

Role Description

• Plan, create, and manage PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends
• Assist with research and compiling data for proposals.

Qualifications

• Candidates should possess a Bachelor's Degree with 1 - 5 years relevant work experience.
• Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
• Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design
• Advanced knowledge of Microsoft Excel and PowerPoint
• Experience managing an MCC account
• Know how to set up and run Google Ads & Facebook Ads accounts and campaigns from scratch
• PPC Campaign Analytics.

Must-Haves (Non-negotiables):

• Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
• Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design.

Salary
DOE.

Application Closing Date
15th May, 2023.