Frontline Marketing Manager at the Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Frontline Marketing Manager

Job Requisition ID: R-87069
Location: Lagos, Nigeria
Job type: Full time
Travel Required: 26% - 50%

Position Overview

• Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
• Develop relationships with key bottlers and ensure alignment and buy-in on market agenda.
• Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
• Identify needs for campaign localization or customization as necessary.
• Provide input on media buying (in partnership with Market procurement).

What You’ll Do For Us

• Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, Direct Marketing Expenses (DME) investments, tracking execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Experience (IMX) Campaigns).
• Provide input on regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses (DME)) and local innovation opportunities.
• Co-create on development of market-level innovation projects and provide market input for Africa Operating Unit  led Integrated Marketing Experiences (IMX) campaigns (as applicable).
• Oversee localization and real-time amplification of Integrated Marketing Experiences (IMX) campaigns within the country/region, providing input to relevant Africa Operating Unit (OU) Integrated Marketing Experiences (IMX) team.
• Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottlers.
• Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Franchise routines together with Franchise Managers/Directors & Channel Managers.
• Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.
• Key Marketing representative of respective country/region with the overall responsibility for the local relevance, alignment, and implementation of marketing plans. Work closely with Franchise team, Bottlers and collaborate across all functions to deliver the plan as measured by volume, share and profit.

Education Requirements

•  Bachelor's Degree in Marketing or related fields

Related Work Experience:

• 6+ years Significant market and leadership experience.
• Direct experience with marketing activation.
• Business and commercial acumen.
• Experience working in cross-functional and cross-geographical teams is preferred.
• Ideally experience working with The Coca-Cola Company external partners (bottlers and customers).

Functional Skills:

• Marketing activation / execution                                
• Experiential marketing                                  
• Business / Commercial Acumen                                   
• Relationship management (with INTERNAL & external stakeholders)        

What We Can Do for You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Application Closing Date
24th April, 2023.