Performance Media Lead - Africa Digital Hub at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below:

Job Title: Performance Media Lead - Africa Digital Hub

Job ID: JR1080748
Location: Ikeja, Lagos
Job type: Full-time
Work type: Regular

Purpose of Role
The aim of this role will be to embed a culture of media performance and dynamic decisioning that results in digital experiences that are valuable to the consumer and shopper (timely, relevant, welcome) and to the brand (drives performance). The role requires a strong understanding of the digital ecosystem (social, search, programmatic, etc) and will require engagement with internal and external teams across all aspects of their digital performance activity:

• Effectively win in biddable media battlegrounds by ensuring we are implementing our best practice strategy, principles, processes and tools, backed by common KPIs, nuancing them appropriately around individual market environments.
• Be a trusted advisor and SME across the company – in markets and centrally – driving a demonstrable impact on the business metrics that matter, delivering consumer-centric performance outcomes.
• Unlock faster share growth for Diageo’s full portfolio of brands, by identifying the gaps and opportunities to move consumers seamlessly through the purchase journey – in line with industry best practices - from aware to transact, on their terms.
• Embed deep expertise in performance marketing into our business, backed by the right operational model so expertise turns into fast, repeatable action.
• Be a passionate leader who understands the reality of how consumers find our brands though search and what it takes to be visible. Ensure seamless and integrated path-to-purchase and how search is a core integrator across mental and physical availability.
• Success in this role will be defined by enabling media teams to realize reach, efficiency and effectiveness through hands-on interventions, as well as delivering more diverse and progressive investment in biddable channels. 

Role Responsibilities

• Coordinate (on behalf of markets) the manual work that goes into increasing the inventory of our biddable media, so that we can achieve more quality, effective and efficient reach.
• Ensure effective, progressive reach KPIs are met, and identify interventions required when they are not, some of which you will own the delivery of.
• Along with the Consumer Data lead, you will assist with ingesting data (1st, 2nd, 3rd ) into our biddable platforms so that our targeting may be more data-driven and relevant for our potential customers.
• You will be collaborator – well understanding the challenges in each African market, and partnering with markets and our agencies to identify critical interventions to unlock goals on top of the common global strategy and interventions.
• Lead and land within the business the criteria “to win” in each digital channel to recruit and drive conversion to sale in a consumer/shopper-first manner, partnering with each market to nuance the criteria appropriately, (incl. retail media, biddable, social media, search and native advertising)
• Embed across our business best practice techniques that drive profitable sales, from new and existing consumers, maximizing the possibilities across all digital channels and media vendors within them.
• Drive a culture of consistent testing and learning to optimize consumer journeys with relevant content, seeking to improve conversion across all devices and for all consumer journeys.
• You will look into the future to identify formats and channels where search is growing and encourage the business to be first movers in these areas.

Qualifications, Knowledge and Experience

• Educated to a graduate/university level
• +7 years of digital/ecomm performance experience. The right candidate will be able to demonstrate how they have led successful performance marketing strategies and driven commercial growth at scale across a business.
• Expert in social, search and programmatic and know how to deliver results in this space, understanding how to use goal setting, inventory creation and account structure to use these channels to their full potential.
• Programmatic Inventory: Experience and knowledge with increasing programmatic inventory and supply.
• Project Management: you create and motivate teams around you to deliver brilliant execution. You translate strategy into action.
• Experience with AI and DCO principles, allowing algorithms to conclude the next best action for our brands and media.
• A data maestro – abilities to pull on multiple performance data sources to inform strategic planning.

Application Closing Date
Not Specified.