Search Engine Optimization (SEO) Specialist at Wild Fusion Digital Centre (WDC)

WildFusion Digital Center Wild Fusion Digital Centre (WDC) is a specialist training organisation dedicated to offering current and emerging professional development courses in Digital Marketing, Digital Services and Digital Technologies. Our mission is to develop and encourage digital professionals to be contributory members of the society. Wild Fusion Digital Centre’s courses are delivered by highly experienced industry professionals who make use of the digital tools and knowledge taught in our courses on a daily basis. Thus, each course is designed to deliver an exceptional educational experience with real experiences and case studies on leading digital brands and agencies.

We are recruiting to fill the position below:

Job Title: Search Engine Optimization (SEO) Specialist

Location: Lagos
Employment Type: Full-time

About the role

• The SEO Specialist is responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
• You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Primary Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications

• A Bachelor's Degree in Computer Science or relevant field
• 4 - 5 year's proven work experience as a proven SEO experience.

Desired Skills:

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms.

Application Closing Date
Not Specified.