Marketing & Growth Lead at Glovo Nigeria

Glovo - We’re a Barcelona-based startup and the fastest-growing delivery player in Europe, Hispanic America and Africa. With food at the core of the business, Glovo delivers any product within your city at any time of day. Our vision and ambition are not only to make everything immediately available in your city but it is also to offer our employees the job of their lives. A job where you'll be challenged and have the most fun working in through tech-enabled experiences.

We are recruiting to fill the position below:

Job Title: Marketing & Growth Lead - Nigeria (They / He / She)

Location: Lagos
Category: Marketing & Growth

Your Work-life Opportunity

• The Growth Marketing Lead leads growth and engagement initiatives for Glovo's most important products. The team is data-driven and results-focused. The person will have a strong technical, analytical, and product background – with a hunger to make products grow.
• Role performance will be evaluated based on New Customer and Recurrent Customer KPIs within a 6-month period. You may also be involved in other tasks requested by your manager due to business needs.

Responsibilities
Be a part of a team where you will:

• Define Glovo local Marketing strategy, adapting global playbook to local needs.
• Define promotional, pricing and point of sale strategy.
• Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets.
• Own the Marketing budget and use it efficiently and wisely.
• Track and monitor key Growth and Content metrics providing the appropriate visibility to HQ, the General Manager and the Regional Marketing Director.
• Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with both our consumer and business products, identify growth opportunities, and execute on projects to drive growth and engagement.
• Manages the country’s marketing & growth team
• Establishes meaningful business relationships on behalf of the business (Top partners, Media agency, Social Media agency, PR agency, etc).
• Works together with Pricing, CRM, Performance Marketing, Brand & Comms teams in HQ to get the local message through.

Requirements
You have:

• As a minimum, a Bachelor’s / University Degree in Business, Engineering or Computer Sciences is required. A Master’s or MBA is a strong plus.
• Min +6 years of experience in a leading FMCG company or in the E-commerce sector performing in a role of similar or larger responsibilities.
• Proven track record of delivering business growth, experienced defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels.
• You are aligned with our company values and enact them both in your personal and professional life.
• Effective English written and communication skills.
• Highly analytical and comfortable dealing with high growth and complex business challenges.
• Strong consumer understanding skills.
• Have a deep understanding of paid, owned and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs.
• Excellent English Proficiency, both oral and written skills.
• We are always looking for the best candidates, so if you think you would be a good fit even if you don't meet 100% of the requirements we would love to hear from you!

Benefits
Experience our Glovo Life benefits:

• Enticing equity plan (if applicable)
• Top-notch private health insurance
• Monthly Glovo credit to spend on our restaurant products and zero delivery fee on all Glovo orders!
• Discounted gym memberships
• Flexible time off (take the time you need) and hybrid working model (own your time)
• Enhanced parental leave including nursery support!
• Online therapy and wellbeing benefit

What you’ll find when working at Glovo:

• Gas: Driven to deliver quality results quickly
• Good Vibes: Bring positivity and communicate openly
• Stay Humble: Self-aware and open to learning
• Care: Uplift people and the planet
• Glownership: Act as proud owners
• High Bar: Focus on Top Performance.

Application Closing Date
Not Specified.