Manager - Customer Value Management MoMo PSB at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Manager - Customer Value Management MoMo PSB

Job Identification: 2604
Location: Victoria Island, Lagos
Job Category: MTN Level 3
Job Schedule: Full time
Reports To: Head Business Development
Division: MoMo Payment Service Bank

Mission

• Drive the development and execution of Fintech advanced products & services Customer Value Management strategy, in line with the group mandate: customer acquisition, development and retention by understanding the customer base, including defining the requirements, setting goals and monitoring the metrics. Lead the design of all localized CVM campaigns, track roll-out and measure effectiveness.

Description

• Develop and implement the medium to long-term strategy for Customer Value Management proposals and ensure alignment of the initiatives undertaken in line with the group strategy and mandate
• Review CVM initiatives and support the corrective actions
• Work with MTNN CVM team where required regarding customer data management and data structures for Fintech
• Analyze customer base trends and highlight areas of the business that needs to be developed further to increase customer usage, revenue and retention
• Analyze customer base revenue and usage to determine upsell and cross sell value propositions
• Own the development and implementation of the CVM programs and projects, ensuring localized nuances specific to Nigeria are adequately factored in
• Lead campaign design, production, test, roll-out, assessing commercial return and evaluation
• Develop comprehensive loyalty and rewards campaigns across various customer segments  (Local Campaigns)
• Monitor and ensure all local CVM campaigns are reliably executed in systems and other customer touch points
• Translate business requirements and CVM strategy into data related insights
• Define base offers and provide input into proposition design
• Set up and execute comprehensive base management dashboards
• Analyze customer base trends and highlight areas of the business that needs to be developed further to increase customer usage, revenue and  retention  
• Report on daily, weekly and monthly basis in order to grow the value of the in-life revenue and loyalty of the customer base
• Construct, implement/fine-tune methods, processes/systems to enhance effectiveness/meet MoMo PSB business objectives
• Provide monthly reporting on impact both financially and operationally CVM Management programs
• Identify innovative ways of doing direct marketing to customers aside from SMS blasts/broadcasts
• Manage the post-activity reports and in-depth performance evaluation to determine how existing decisioning rules can be enhanced to drive increased business benefits
• In line with Group guidelines prepare the detailed Monthly BTL Plans to be followed by the Campaign Management team. Report progress, risks, and issues to be acted upon
• Other tasks and duties, as assigned.

Requirements
Education:

• First Degree in any related discipline
• Relevant post graduate qualification is an advantage
• Fluent in English.

Experience:

• 6 - 13 Years' experience including:
  • Experience in Fintech, banking or Financial Services
  • Experience in developing and deploying CVM campaigns in the Telecom/Financial/Consumer industry
  • Experience working in a global/multinational enterprise with a good understanding emerging markets is preferred.

Application Closing Date
25th April, 2023.