Growth Marketing Manager at CredPal

CredPal is a financial technology company that provides credit cards for consumers to meet their immediate financial needs. We are leveraging technology and the retail industry to provide a modern consumer credit solution for Africa and beyond.

We are recruiting to fill the position below:

Job Title: Growth Marketing Manager

Location: Lagos
Job Type: Full Time
Level: Mid-level

What to Expect

• As a Growth Marketing Manager you will effectively drive the growth and success of our products.
• The ideal candidate will have a strong background in data and analytics, with the ability to use data to inform strategy and decision-making. 

What You’ll Do

• Lead and execute strategy for user growth focused on user acquisition, activation and retention.
• Build growth tactics to generate qualified traffic and conversions.
• Utilize marketing intelligence to vet key segments and targets.
• Work closely with the data team to conduct in-depth analysis, optimize iterative functions, and improve various operational indicators.
• Manage marketing campaigns and create systems to evaluate and improve performance.
• Track and optimize performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
• Drive brand building, conversions, and marketing funnel construction and execution
• Plan and oversee digital marketing strategy and user acquisition campaigns using a variety of strategies(LinkedIn, Google, Facebook, Twitter, financial media etc) , ads, paid media using digital marketing platforms/tools.
• Understand customer's needs and critical business issues to enhance customer satisfaction and business outcomes.
• Create and manage a budget for product growth.
• Design and implement metrics to monitor the success of processes, and refine the process flow based on actual on-ground feedback.
• Monitor market trends and conduct competitor studies to identify areas of improvement
• Works closely with sales and account management teams to gather feedback and identify opportunities to expand the company’s addressable market.
• Stay up-to-date on the latest analytics tools and techniques, and select the appropriate ones for a given project or problem.
• Develop and deliver presentations and reports on product growth metrics and trends to senior management.

What You'll Bring

• Minimum of Bachelor's Degree in a related field.
• 5-7 years of experience in a similar role as a Product or Growth Marketer.
• Analytical mindset and problem solving comes naturally to you.
• A desire to understand consumer behavior and mindset.
• Enthusiastic and excited about opportunities to learn all aspects of product suite
• A hacker’s type mentality full of curiosity and creativity.
• Experience at early stage startup (advantageous).
• Track record of meeting and exceeding aggressive user acquisition goals in a hyper-growth environment.
• Understand and love technology. You see every problem from a technology lens.
• Comfortable working hands-on in a fast-paced start-up environment.
• Comfortable with identifying relevant metrics, execution processes and keeping an eye out for details.
• Excellent logical thinking, keen user insight, creative, and habitual data-driven working methods.
• Highly organized, multi-tasking skills, take ownership.
• Successful track record of managing conversion rates.
• Previous outstanding performance in project management.

Preferred Requirements:

• Strong business acumen and analytical thinking abilities.
• Comfortable translating high-level business requirements into structured, analytical steps.
• Strong Data Fluency: quantitative and predictive analysis with logical reasoning.
• Product Performance Management.
• Cross-functional relationships and stakeholder management.
• Market analysis and benchmarking.

Benefits

• Competitive salary.
• Medical coverage.
• Our people thrive, they are given opportunities to be creative and innovative in areas of expertise.
• Flexible work schedules (remote friendly) and an open and collaborative team environment.
• Internal opportunities – we believe in growing our own!
• Opportunity to build your career.
• Smart and engaging colleagues who’re invested in your growth.

Application Closing Date
Not Specified.