Brand and Marketing Manager at HR-EX Consulting

HR-EX Consulting partners with small businesses looking for affordable HR professional advisory and services. In practice, we operate as an outsourced HR department and provide professional HR services for small businesses for a fraction of the cost of hiring a full-time staff.

We are recruiting to fill the position below:

Job Title: Brand and Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Brief

• Responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones.
• Creating and implementing the positioning, branding, and launch strategy.
• Participating in business model discussions and contributing to the development of the company.
• Keep marketing strategy on track and ensure the business continues to reach a larger audience.

Duties and Responsibilities

• Develop strategies and tactics to get the word out about the organization and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from idealization to execution.
• Experiment with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

Qualifications and Experience

• Bachelor's Degree in Marketing, Communications, or a related field. A Master's Degree in a relevant field will be an added advantage
• Must have at least 10 years of post-graduation experience. Experience in a marketing agency is an advantage.
• Proven work experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Metric-driven marketing mind with an eye for creativity.
• Extensive knowledge of marketing strategies, channels and branding.
• Excellent communication skills.
• Ability to think both creatively and strategically.
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Knowledge of social media and web analytics.
• Strong project management, multitasking, and decision-making skills.
• Foreign, private school preferred. However, quality work experience may fly.
• Gender: Females preferred for gender balance.

Application Closing Date
Not Specified.