POS Social Media Marketing Officer at PalmPay Limited

PalmPay is an Africa-focused fintech firm, launched in 2019. PalmPay is a mobile payments platform that offers a number of financial services.

We are recruiting to fill the position below:

Job Title: POS Social Media Marketing Officer

Location: Lagos
Employment Type: Part Time
Category: Mid Level

Job Summary

• We are a Fintech company seeking a highly motivated and skilled POS Social Media Marketing Officer to join our team.
• The successful candidate will be responsible for creating, implementing, and monitoring marketing campaigns that promote our Point of Sale (POS) products on social media platforms.
• The candidate will also be responsible for analyzing data to measure the effectiveness of campaigns and making recommendations for improvement.

Responsibilities

• Develop and execute creative and engaging social media marketing campaigns for our Point of Sale (POS) products.
• Collaborate with the marketing and sales teams to develop and execute integrated marketing campaigns that align with our brand's overall marketing strategy.
• Manage social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Develop and maintain a content calendar that is aligned with our marketing strategy and reflects industry trends and best practices.
• Create and curate content, including text, images, and videos, that promotes our POS products, drives engagement, and builds brand awareness.
• Use social media management tools to schedule and publish content and monitor social media analytics to measure the effectiveness of campaigns.
• Analyze social media performance data to identify trends, track KPIs, and make recommendations for improvement.
• Stay up-to-date with social media trends and best practices and share insights with the marketing team to inform the development of new campaigns.
• Respond to customer inquiries and complaints on social media channels in a timely and professional manner.

Qualifications

• Bachelor's Degree in Marketing, Communication, or a related field.
• 2+ years of experience in social media marketing, preferably in the Fintech industry.
• Strong knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Excellent communication skills, including the ability to write compelling copy and create engaging visual content.
• Strong analytical skills and experience using social media management tools and analytics platforms.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• Ability to work independently and as part of a team, with a strong sense of accountability and ownership.
• A passion for social media marketing and staying up-to-date with industry trends and best practices.
• Experience working with Point of Sale (POS) products is a plus.

Application Closing Date
Not Specified.