Digital Marketing Manager at Fosad Consulting Limited

Fosad Consulting, LLC. is a professional services firm established to provide quality consulting services to desiring clients, whose primary objective is to focus their management and technical resources on their core competence.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Description
The Digital Marketing Manager will perform the following functions:

• Oversee briefing of social media copy, usage of hashtags, and alignment with brand tone of voice.
• Plan and manage social media campaigns in their entirety, then analyse and evaluate the results to see which programs were most effective.
• Work with other departments to develop social media timelines coinciding with campaigns or other brand messages.
• Oversee the execution of social community management and dialogue moderation.
• Manage the social media budget to maximise ROI and achieve business plans.
• Regularly provide reports and campaign analysis.
• Drive the process of creating dedicated marketing calendar inclusive of content, social and wider brand campaigns.
• Create informative, thought provoking, problem solving and entertaining content for all social channels to increase engagement and awareness.
• Build and maintain relationships with the wider EbonyLife family of talents, clients and ambassadors.
• Develop the infrastructure and drive the process of measuring and evaluating success across your team including monthly reports and orchestrating weekly team meetings.
• Train team on new trends, consumer behavior, upcoming technologies and other industry developments.
• Post and engage daily with our community - answering questions and continuing the conversation.
• Any other task as assigned.

Requirements

• Candidates should possess a B.Sc Degree in Marketing, Computer Science, Business or related field
• 3 - 5 years relevant work experience in digital marketing and analytics
• Good understanding of marketing principles
• Good knowledge of market research techniques and databases.
• Experience in brand and marketing strategy
• Excellent knowledge of MS office, marketing computer software and online applications (CRM tools, Online Analytics, Google AdWords etc.)
• Effective written and verbal communication skills
• A high level of attention to detail
• Ability to work effectively within a team and independently
• Good organizational skills and demonstrable ability to multi-task and adhere to deadlines
• Great people skill.

Application Closing Date
31st May, 2023.